claude-code conversion optimization framework
- Headline 4-U Formula: Useful, Unique, Urgent, Ultra-specific (88% won’t read past this)
- Above-Fold Value Proposition: Customer problem focus, no company story, zero scroll required
- CTA First-Person Psychology: “Get MY guide” vs “Get YOUR guide” (90% more clicks)
- 5-Field Form Maximum: Every field kills conversions, progressive profiling for the rest
- Message Match Precision: Ad copy, landing page headline, broken promises = bounce
- Social Proof Near CTAs: Testimonials with faces/names, results, placed at decision points
- Cognitive Bias Stack: Loss aversion (fear), social proof (FOMO), anchoring (pricing)
- PAS Copy Framework: Problem > Agitate > Solve, emotion before logic
- Genuine Urgency Only: Real deadlines, actual limits, fake timers destroy trust forever
- Price Anchoring Display: Show expensive option first, make real price feel like relief
- Trust Signal Clustering: Security badges, guarantees, policies all visible together
- Visual Hierarchy F-Pattern: Eyes scan F-shape, put conversions in the path
- Lead Magnet Hierarchy: Templates > Checklists > Guides (instant > delayed gratification)
- Objection Preemption: Address top 3 concerns before they think them, FAQ near CTA
- Mobile Thumb Zone: CTAs where thumbs naturally rest, not stretching required
- One-Variable Testing: Change one thing, measure impact, compound wins over time
- Post-Conversion Momentum: Thank you page sells next step while excitement peaks
- Cart Recovery Sequence: Email in 1 hour, retarget in 4 hours, incentive at 24 hours
- Reading Level Grade 6: Smart people prefer simple, 11-word sentences, short paragraphs
- TOFU/MOFU/BOFU Logic: Awareness content ≠ decision content, match intent precisely
- White Space = Focus: Empty space makes CTAs impossible to miss, crowded = confused
- Benefit-First Language: Features tell, benefits sell, transformations compel
- Micro-Commitment Ladder: Small yes leads to big yes, start with email only
- Performance Tracking Stack: Heatmaps show problems, recordings show why, events show what
- Weekly Optimization Ritual: Review metrics Monday, test Tuesday, iterate or scale