An example of Rich Snippet, taken from Google Webmaster Tools (https://support.google.com/webmasters/bin/answer.py?hl=en&answer=164506) Here's how this sample works: On the first line, <itemscope itemtype="http://data-vocabulary.org/Event"> indicates that the HTML enclosed in the <div> represents an Event. itemscope indicates that the content of…

Rich Snippet - Event | Example

<div itemscope itemtype="http://data-vocabulary.org/Event">
  ​<a href="http://www.example.com/events/spinaltap" itemprop="url" >
    <span itemprop="summary">Spinal Tap</span>
  </a>
   <img itemprop="photo" src="spinal_tap.jpg" />

  <span itemprop="description">After their highly-publicized search for a new drummer,
   Spinal Tap kicks off their latest comeback tour with a San
   Francisco show.</span>

  When:
  <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>—
  <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time>

  Where:
  ​<span itemprop="location" itemscope itemtype="http://data-vocabulary.org/​Organization">
     ​<span itemprop="name">Warfield Theatre</span>
     ​<span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address">
         <span itemprop="street-address">982 Market St</span>, 
         <span itemprop="locality">San Francisco</span>, 
         <span itemprop="region">CA</span>
     </span>
     <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/​Geo">
        <meta itemprop="latitude" content="37.774929" />
        <meta itemprop="longitude" content="-122.419416" />
     </span>
  </span>

  Category: <span itemprop="eventType">Concert</span>
  <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> 
    Tickets from $<span itemprop="lowPrice">10.00</span>-$<span itemprop="highPrice">11.00</span>
    <span itemprop="currency" content="USD" /> 
    <span itemprop="offerCount">2,000</span> tickets available
    <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl">
      http://google.com/ticket</span>See all available tickets</a>
  </span>
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> 
    <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> 
      till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> 
      (<span itemprop="quantity">1000</span> available)  
  </span> 
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> 
    <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> 
  </span>
</div>