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Many of the phenomena we might be interested in varying in time in a cyclical or seasonal fashion
Ice-cream sales peak in the summer and drop in the winter
Number of cell phone calls made is larger during the day than at night
Many types of crime are more frequent at night than during the day
Visits to museums are more frequent in the weekend than in weekdays
The stock market grows during bull periods and shrinks during bear periods
Understanding the seasonality of a time series provides important information about its long term behavior and is extremely useful in predicting future values
If the period is fixed it’s called seasonality, while if the period is irregular it's called cyclical