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Tracking Technical Module 0 Capstone Progress

Day 7

User Interface/User Experience (UI/UX)

Psychology

How are you rewarding good behaviour?

  • Positive Reinforcement In UX Design

    Rewards in web design do not have to be fanfare or relentless, back-patting “great job”s. In UX, the best currency, and thus the best reward, is often simply information.

  • Under the influence

    In the online world, designs that are intentionally created to trick and deceive users are called dark patterns. Designers have crafted these ingenious, yet ethically questionable patterns to trick users into doing something they don’t want to do.

Usability

Are you working with the user’s assumptions, or against them?

  • How reversing assumptions can help to make your UX design better

    Assumption is necessary. Opening up to different views than our own is one of the most important tools in our arsenal as UX/product designers. Validating an assumption we take for granted leads to better experience and lets us avoid accidentally rejecting potential users — and rejecting users because of a wrong or untested assumption can lead to missing business goals that would be possible to achieve if we did the research thoroughly.

Design

Do the colours, shapes, and typography help people find what they want and improve usability of the details?

  • The Relationship Between User Experience and Visual Design

    The true power of visual design comes when it is backed with purpose and research. Only then can you ensure that it is worthwhile and meaningful. But on the other side, if you focus too much on usability, you’ll have to be nearly perfect because you’ll lose the advantage of a positive first impression. Only when design has a focus and balance on both form and function, can truly amazing experiences take place.

  • A Rant Against Pretty App Designs

    Great user experiences are a must if digital product design is to succeed in the marketplace. To be sure, aesthetics—great looking and feeling designs are important, but they’re only the final touch that complements a usable product that is also a pleasure to use.

Copywriting

Is it clear, direct, simple, and functional?

  • 10 Tips On Typography in Web Design

    More than 95% percent of information on the web is in the form of written language. Good typography makes the act of reading effortless, while poor typography turns users off. Optimizing your typography also optimizes your user interface.

Analysis

How can you use this analysis to make improvements?

Data – both quantitative and qualitative – informs decision-making for design direction. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience.

The most part of designers considers user involvement as “must have” element in the process of creation or improving a product. But, actually, this is quiete dangerous, because the goal of user involvement is not to involve users, but to learn and understand it.

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