Yay Contextual

script.js

$("#product-links").delegate("a", "click", function(e) {
  e.preventDefault();
  var $this = $(this),
  $id 	= $($this.attr("href"));
  if ($id.is(":not(.ui-dialog)")) {
    $id.dialog({
      modal:    true,
      width:    540
  });
  } else {
    $id.dialog("open");
  }
});