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Proposed Actions(PA) in regards to Proud Camel Labs marketing strategy
1.	The Marketing campaign is yet to begin.

This marketing campaign is proposed to be launched this week, Friday starting on 6th of January with a clear focus on gathering traction as a multi-level utility mint(providing both roadmap-level utility as well as TBC utility-non-disclosable).
Said Campaign shall take place via NFT related social media, Twitter, with strong aim at gathering twitter traction: 
Twitter- Primary source of information for newcomers/ people within the NFT Space/flippers and large whales/collectors.

Utilize it as your main marketing point, using the sneaks/ short animations of the collection and hosting Spaces/AMAs on there to gather traction, as well as to participate in those aforementioned Spaces from other NFT-related projects or persons, seeking collabs via Twitter DMs in a genuine way(i.e. Hey, we love your project, and we believe it aligns with ours and we would love to create a mutually beneficial partnership) with people related to your Niche- and other, related projects.

Listing websites: NFTGenie/NFTCatcher/NFTCalendar/Earlycoins/NFTEvents and Rarity.Tools and Rarity Sniper, premint.xyz for raffles of the WL spots.

Vital to get the word out about the existence of the project and it is recommended to host on those websites 21 days before minting.

*Reddit- Quite botted territory, recommendation is made to market there once at least some other social media presence is established.

Instagram-Secondary source of information, perhaps quite overlooked in the NFT space due to rampant botting. I’d suggest avoiding this social media due to low traction gathered from there. sneak-peaks/collabs and stories/ videos of the collection to be utilized heavily here.

2.	Word of mouth in any of the aforementioned spreads due to 3 types of information:
-Giveaways(Giving away an NFT might risk your NFT to be devalued, thus it is recommended to limit this to 10 NFTs over the course of the total campaign, with some leeway for larger communities whilst being more generous in WL Giveaways). In this case- WL giveaways would be the main focus as well as any NFT Giveaways leveraged for partnerships/AMAs.

Running a WL giveaway via the Twitter page, and would suggest:
A) Starting off with a large WL giveaway(300+), the number of WL giveaways being attached to different tweets during the week with 15-20 WLs in each up for grabs to increase the community’s growth.
B) Creating these WL giveaways in: 
     Way 1- interactive format (Like+RT/Follow and tag (2 recommended) friends 
     Way 2- Flash Giveaway: WL open only for a limited time or limited usage(done only if you have a discord)- i.e. join DC get WL’ed.
C) Collab WL Giveaways via your twitter with other projects to gain further exposure.

-Collabs(Getting a collab with another project gets the word out about your project, aim at least for similar following brackets or larger ones- for larger ones offer substantial benefit to the followers of said server). We will aim at closing off any potential collabs that can be closed, especially aiming at alpha groups/NFT bluechips. There has been many projects related to Middle-East, The Saudis, The Quataris, and The Habibiz being perhaps one of the most middle-east centric projects due to their art.

-Promoter Pages(If a major influencer promotes your project,(e.g.more than 10K Twitter followers) your project has more substantial backing behind it. Most of the Influencers either work on an upfront or level of authenticity basis(i.e. They like the project). 

3.	The project at this current state has a plan of a roadmap in mind, which will be broken down into several posts for all to see, as well as given a thread of its own, however would need confirmation of what can be disclosed. Any completion of the tokenomics paper and onboarding of potential investors, with their permission, will be shared to potential partner projects in the NFT space, as well as spread around main account, alt accounts and crowd marketing, thus creating a level of hype and excitement around the NFT Project and a level of authenticity. Communities that will be targeted would be reliable alphas and NFT projects seeking new collabs for their holders to participate in

4.	The website hasn’t been released yet, however once it is, it will be advertised via twitter and shall gain traction.

5.	For an Ecosystem style NFT collection(Providing future access to the Defi web3 token $CAMEL, and the Islamic finance model from what can be disclosed to potential holders at the moment), you could showcase said utility by underlining through social media the closeness of these themes to the Founders team.
 
Being constantly active with the community and engaging with them in the chat would bring great results via Twitter. Advised to release the mint date 14 days before the mint date, after the smart contract is ready, alongside twitter, to get as much traction for the project as possible, as well as keeping the hype about the utility high by reminding the people of it or showcasing its examples.


6.	The Collection aiming at a web2 audience on par with web3 veterans during the current resurgence in NFT market uptrend, especially in consideration of Arabic investors, might lead to an increase in the following, especially with the content being made and ready to be presented. With clearer roadmap and disclosable utility, we might see further reaction from potential partner projects.

7.	There should be an announcement hyped up for the collection size/mint price reveal, and the overall utility(Islamic Finance model with all-tokenomics/current crypto market-related trends such as DEX/Defi models and local web2 business support), with a specially hosted AMA the recording of which can easily be shared. Wednesdays would be advisable for such an event.

8.	In terms of utility, it will certainly be a niche target audience in terms of real utility offered. As an access pass/web2/web3-support and defi oriented utility NFT Project, creating legitimacy development will certainly be the no1 priority, especially under the bear market. Elaboration on the fund distribution within the roadmap certainly helps in that regard(50/50% split between web2 and web3 wallets and the further distribution of the funds).

9.	With the current lack of flow of Middle-East related projects in the NFT space, as the space has no clear trend, we would suggest leveraging this asset by becoming a firestarter(i.e. Creating hype without a trend going)  and creating hype around it by collabing with past NFT projects, from alphas to sold outs that were around our theme(Middle-East/Defi). Presenting real action being done to incentivise holders to join the community. Using sneak peaks of the NFTs straight on with any other marketing-related material and making that material spread everywhere would work well, alongside other teasers.

10.	For Whitelist, make it a reachable peak scenario. Making an announcement from time to time declaring that all inactive WL members are being removed from WL to remind them that they have to stay in their position by being active. Around 60% of NFT projects fail due to too large/small WLs. To create a WL required for this project, ensuring that as many as possible can grab it would elevate our chances. Ensure that WL members are reminded of the benefits as well as are in tier positions. Increase of the turnover of possible investors/ holders, as well as incentivise WoM(Word of Mouth) to spread. It is best done via Twitter. 

11.	The collection size is yet to be approved fully, with 10K NFTs at the moment, and it was informed that the drop would happen in stages, therefore, for each drop the following is suggested:
A.	A full drop with WL getting priority for a 3 hour window over the public and then releasing it for the public. Each whitelisted member may only purchase up to 5 Tokens/ NFTs at most with the mint price yet to be established in mind:
Public-mint as many as you want, non-guaranteed

Moreover, there must be some elaboration whether there will be rare/legendary NFTs or all of them would be of equal status(Special mint for The legendary ones in the presale/first batch if such choice is made)or is it pure luck). Showcasing 1-4 legendaries should work to drive hype(if any are), as well as making special 1/1s could work as well for collabs.

12.	In terms of Whitelisting, mint spots should be **non-guaranteed**-a non-guaranteed Mint spot in the current market incentivises potential users towards minting, as well as the wls having free mints underlines that you ensure that overallocation is made, perhaps making wl for yet to be determined size of members.

13.	We believe that the mint price must be discussed at length with the current market in mind, suggestion is made that it is below 0.1 ETH, we will conduct a thorough campaign to ensure that the visibility of the project is going upwards as well as its mint price is reasonably justified by the team’s deliverables. It will also depend upon the traction as well as the further market conditions that the project will find itself in.

14.	Recommendation is made to utilize the website’s info once available as well as promo materials via sharing it through alt/crowd marketing accounts across various Alpha discords and asking people about it, as well as sharing it on Twitter to see the response via alt accounts.
Additional Recommendation for Twitter Growth is to join and discuss the project on viable twitter spaces for the potential community growth as well as visibility. Simply join the space, tweet about its aspects and request the floor to speak, there is lots run in the #NFT Space.

15.	We believe that the value of ProudCamelLabs would be augmented by a demand to legitimate access pass genesis projects that deliver on their promises of developing brand new experiences in the web3 world, such as the tokenomics with the $CAMEL coin being at play alongside the Islamic Financing model and the web2 integration of supportive financial incentives, as well as the ETH community, which is large in the space and currently still active in comparison to other ecosystems, being targeted. Most NFT projects related to Defi and having larger collection sizes, have lately struggled to be brought out into the daylight, therefore with the mint being divided into three stages it shall aid in promotional efforts. We suggest leveraging the past experience of the team to showcase professionalism and a potential future and passion for the project outside of the website(More details on the Team section). 

16.	Doxxing(if you require one) should be done via Twitter and perhaps an accessible channel on Discord named Meet-the-Team(Meet the Proud Camels). More trust is put into Doxxed Projects, where the community knows the people behind the project, however mentioning the past experience of the team members would add a lot of value to the project. Therefore, You would be able to leverage that point.  Hype up the doxx most definitely. Or commit to a tertiary party. Especially with the Founder’s (Abdullah) record, this openness could aid the project’s advertising efforts, however, as you have indicated that it is his wish to not associate himself with the project as of now, we shall exclude any kind of information in regards to himself, and put much more focus onto the utility of the project and what it seeks to accomplish.

17.	Moreover, to keep CEM(Community Engagement) /ARE(Attract/Retain/Engage) High, Utilize the utility as a vital point as well as use engagement in these sections. Be more on a personal level with the audience than an exclusive one for the start of the project.

18.	Due to the established nature of the Utility sector, as it is 45%(As per 2022’s Q4 research) of the market, you must leverage aspects of Proud Camels that makes it unique in regards to the artwork, the functionality of the de facto DAO- which would be considered as such with the goals of the two wallet split and multitude of goals set out(Defi/Islamic Financing in web3/ web2 support/Revenue sharing) by showcasing its uses as well as demonstrating how it works in promotional materials for your community and wider Twitter community(Partnership management) as well as Promo Management within the NFT Sphere, hosting spaces.

Moreover, ETH and Middle East Communities would rally behind you due to the current bear related cause, if the community established is strong enough, especially after all the degens/low supply project mint outs burnout failures. Strong suggestions are made to speak to established DAOs/Projects/Influencers about potential shoutouts/ collaboration/ collaborative access scenarios. 

Suggestion is made to post under ETH Influencer/ ETH related projects tweets, inviting them to your Project- especially after they post in a 3 min time frame. This posting should be made via a crowd marketing account, a burner used via VPN for example to shill the project, avoiding a shadowban.
Approaching via DMs could work as well, influencer collabs can be reached as well.

19.	The ARE-marketing tactic(Attract, Retain, Engage) would have been implemented to accomplish the goals of creating a large, intimate and close-knit community. In short, these include daily polls, engagement as well as constant communication with the people, and encouragement for action. 

Attraction is generated via outside people talking about the project so announcements create such traction- from minor to major, all of these need to remind the audience to share the news. 

20.	To keep engagement levels high it is always beneficial to just post questions/ inquire the community what they want to know about, as well as being promising but not overpromising. It is better in the space to promise and deliver, not underpromise/overdeliver as the entire space is built on marketing and generation of Hype. Therefore, perhaps cutting down on the deliverables within the current detailed explanation, and having a concise point of 5-6 would be great, that are elaborated in detail and that won’t give away the digital banking model as of yet since it is TBC.

21.	Target the existing alphas and p2e related Communities looking for the next big thing(emphasizing this via the reality/accessibility of the project and its hype around land systems, showcasing samples of the game) related to the aforementioned and NFT fanbase in marketing tactics via crowd marketing(an acc u make shilling as an external acc), as well as shill the project in different alpha groups.


22.	Twitter:
A.	 Announcing the start of twitter. This Friday as the marketing materials are provided.
B.	 Second day letting it soak in more attention and promoting further.
C.	Third day, reveal art, Fifth Day would be the website reveal(if available and a then follow up with a thread including:
●	Utility explained
●	Past performance 
●	WL Giveaway for the first RTs/Likes and Follows.           
●	On the fifth day depending upon our performance move onto standard hype tactics and remind people of our utility planned  .


23.	Based on our internal research, analytics,  current algorithm as well as overall experience the following is the best possible times to post on twitter as well as the hashtags to utilise in combinations:
13-19 UTC  Work week for Twitter peak activity hours.
12-16 UTC  Weekend for Twitter/Insta peak hours.
Best days for social media: Wednesday+Friday
Worst days for social media: Tuesday+Saturday
Monday is the biggest NFT giveaway Day, a lot of competition then so Schedule giveaways for Thursday/Wednesday.
How many tweets per day: 1 is recommended with the state of the CT twitter, 2 is maximum, especially since your NFT project is related heavily to storytelling and P2E Elements.

Wednesdays are usually now used as mint days, therefore if you plan on making a mint/announcement in regards to it, would suggest making it

Hashtags for Twitter 3 minimum to use per tweet, 5 max.+an optional thematic such as #WednesdayMotivation or in relation to an event:
#NFT  #Defi #DAO #NFTCommunity #NFTGame #NFTDrop #web3Community #Lands #NFTGaming #Web3 #NFTCollection #Whitelist #NFTGiveaway #ETH #Staking #Cryptocurrency #NFTart #NFTartists #WhitelistGiveaway #NFTsales #mintingsoon #mintingnow #Cryptoartists #ProudCamel- your own hashtag #Mint #NFTart #2Dart 

Consistency is key.

Attachments: 
No attachments are necessary


The Current geopolitical situation had left a footprint in the NFT market, with Twitter/Discords seeing severely delayed growth as well as it being harder to garner potential traction on those social medias due to preoccupation with the theme of war. The NFT sales market had suffered a down trend, and therefore possible launch dates should be observed for developments on that side. We have went from 5 billion volume to just 750 million in OS total per day, with even less minting volume.

Furthermore, the key communities that are still in the NFT Middle East Sphere originate from Asia- Turkey, Philippines, China(although quite underground), Middle Eastern countries such as the U.A.E., Qatar, Bahrain and Saudi Arabia, Europe-Germany and UK, US- the least involved.

Lastly, Opensea market transactions have tanked significantly, therefore you must emphasize the long term possibilities of the NFT rather than relying on Hype alone, as well as utilize the factor that art isn’t the indicator for the success of your collection, rather its offerings of a DAO.

If you require any additional information about the contents, please do contact me. 


This document is not legally binding, and had been composed by the Team’s main coordinator. 
 4th of January, 2023