Call Tracking Demo for Organic versus Paid Search visitors

sem_call_tracking.php

<?php

// Define Twilio number you wish to use for call tracking
$ORGANIC = '+18475625924';
$PAID = '+18475625918';

// Set your account credentials and numbers you want to call and text.
$ACCOUNT_SID = "ACxxxxxxxxx";
$AUTH_TOKEN = "yyyyyyyyyyyy";
$TWILIO_NUMBER = "+12223334444";
$NUMBER_TO_CALL = "+15556667777";
$NUMBER_TO_TEXT = "+15554443333";

// Get Twilio PHP helper library and instantiate client
require_once('Services/Twilio.php');
$client = new Services_Twilio($ACCOUNT_SID, $AUTH_TOKEN);

// Get the tracking number the user is calling
$to = $_REQUEST['To'];

// If organic, notify that an organic lead has come in - otherwise say paid search
if ($to == $ORGANIC) {
	$msg = $client->account->sms_messages->create(
		$ORGANIC,
		$NUMBER_TO_TEXT,
		"You received a new organic lead."
	);
} else {
	$msg = $client->account->sms_messages->create(
		$PAID,
		$NUMBER_TO_TEXT,
		"You received a new paid search lead."
	);
}	

// Connect user with the office.
?>
<Response>
<Dial><Number><?php echo $NUMBER_TO_CALL; ?></Number></Dial>
</Response>