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@SFEley
Created July 6, 2016 21:35
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Old/New Purchase Segments Comparison - Store 1214
NEW Everyone in Springbot (1214)
Customers: 1078629
Emails: 1078625
{"top_five_product_ids"=>
["537323cd9dce4983ef0215e7",
"53723414ad92216997000063",
"53723414bf3f71a9770004f2",
"5372748e638a4f045e0053bf",
"55d1053369702d18a1c31100"],
"month_to_date_sales"=>0,
"total_sales"=>11132533.76999995,
"sales_by_month"=>
{"2013-04"=>
{"revenue"=>1418839.140000006,
"orders"=>21455,
"average_order_value"=>66.13093171754863},
"2013-05"=>
{"revenue"=>1572181.069999979,
"orders"=>22017,
"average_order_value"=>71.40759731116769},
"2013-06"=>
{"revenue"=>1770734.220000015,
"orders"=>24750,
"average_order_value"=>71.54481696969758},
"2013-07"=>
{"revenue"=>1730856.929999981,
"orders"=>24218,
"average_order_value"=>71.46985424064667},
"2013-08"=>
{"revenue"=>1793925.6499999894,
"orders"=>26331,
"average_order_value"=>68.12979567809766},
"2013-09"=>
{"revenue"=>1727473.6399999391,
"orders"=>25547,
"average_order_value"=>67.61943241867691},
"2013-10"=>
{"revenue"=>2032529.459999898,
"orders"=>29567,
"average_order_value"=>68.74317516149416},
"2013-11"=>
{"revenue"=>2500105.379999941,
"orders"=>35798,
"average_order_value"=>69.83924744398965},
"2013-12"=>
{"revenue"=>1903733.0399999334,
"orders"=>29130,
"average_order_value"=>65.3530051493283},
"2014-01"=>
{"revenue"=>1626483.8999999613,
"orders"=>24072,
"average_order_value"=>67.56746011963946},
"2014-02"=>
{"revenue"=>2144842.2799999653,
"orders"=>30923,
"average_order_value"=>69.36074378294362},
"2014-03"=>
{"revenue"=>2019623.99999995,
"orders"=>29291,
"average_order_value"=>68.95032603871326},
"2014-04"=>
{"revenue"=>1799032.4499999408,
"orders"=>26568,
"average_order_value"=>67.71425963564968},
"2014-05"=>
{"revenue"=>1789511.0599999402,
"orders"=>25910,
"average_order_value"=>69.06642454650483},
"2014-06"=>
{"revenue"=>1915641.3099999551,
"orders"=>27254,
"average_order_value"=>70.28844609965346},
"2014-07"=>
{"revenue"=>1625051.1599999636,
"orders"=>23749,
"average_order_value"=>68.42608783527574},
"2014-08"=>
{"revenue"=>1427585.620000056,
"orders"=>20924,
"average_order_value"=>68.2271850506622},
"2014-09"=>
{"revenue"=>1556525.3500000245,
"orders"=>23370,
"average_order_value"=>66.60356653829801},
"2014-10"=>
{"revenue"=>2036531.6300001673,
"orders"=>30709,
"average_order_value"=>66.31709368589557},
"2014-11"=>
{"revenue"=>2087020.7100001057,
"orders"=>30186,
"average_order_value"=>69.13869707811918},
"2014-12"=>
{"revenue"=>1616402.7500000133,
"orders"=>25354,
"average_order_value"=>63.75336238857826},
"2015-01"=>
{"revenue"=>1610227.8099999556,
"orders"=>23340,
"average_order_value"=>68.99005184232885},
"2015-02"=>
{"revenue"=>1847175.9299999406,
"orders"=>25522,
"average_order_value"=>72.37582987226473},
"2015-03"=>
{"revenue"=>1660950.1699999294,
"orders"=>24092,
"average_order_value"=>68.9419794952652},
"2015-04"=>
{"revenue"=>1578032.559999914,
"orders"=>23589,
"average_order_value"=>66.89696723048513},
"2015-05"=>
{"revenue"=>1177336.4100000637,
"orders"=>17536,
"average_order_value"=>67.13825330748539},
"2015-06"=>
{"revenue"=>1304567.3099998455,
"orders"=>20851,
"average_order_value"=>62.56617476379289},
"2015-07"=>
{"revenue"=>1290625.4299998702,
"orders"=>20970,
"average_order_value"=>61.54627706246401},
"2015-08"=>
{"revenue"=>1300458.9800000456,
"orders"=>19635,
"average_order_value"=>66.23167710720884},
"2015-09"=>
{"revenue"=>1142091.5700000022,
"orders"=>16403,
"average_order_value"=>69.62699323294532},
"2015-10"=>
{"revenue"=>1878212.2000002249,
"orders"=>26868,
"average_order_value"=>69.90517344053241},
"2015-11"=>
{"revenue"=>2217092.179999863,
"orders"=>31160,
"average_order_value"=>71.15186713735118},
"2015-12"=>
{"revenue"=>1440077.5199999337,
"orders"=>21985,
"average_order_value"=>65.50273004320826},
"2016-01"=>
{"revenue"=>1146658.0099999227,
"orders"=>17456,
"average_order_value"=>65.6884744500414},
"2016-02"=>
{"revenue"=>1301057.0899999784,
"orders"=>19397,
"average_order_value"=>67.0751709027158},
"2016-03"=>
{"revenue"=>706886.2199999787,
"orders"=>10748,
"average_order_value"=>65.76909378488823}},
"lifetime_sales"=>59696080.1399992,
"average_order_value"=>68.0937407134904,
"customer_lifetime_value"=>465.8158822544855,
"average_annual_spend"=>93.1631764508971,
"unique_customer_count"=>618568,
"lifetime_orders"=>876675,
"top_referrers"=>
[{"revenue"=>75816164.79999597, "orders"=>1064518, "name"=>""},
{"revenue"=>11338983.360001529, "orders"=>176207, "name"=>"www.google.com"},
{"revenue"=>2455620.8700000364, "orders"=>33400, "name"=>"www.paypal.com"},
{"revenue"=>1630786.9799999404,
"orders"=>24028,
"name"=>"www.googleadservices.com"},
{"revenue"=>1280121.4599999841, "orders"=>17673, "name"=>"www.bing.com"},
{"revenue"=>1265527.2199999762, "orders"=>17852, "name"=>"amiclubwear.com"},
{"revenue"=>800964.6099999946,
"orders"=>10889,
"name"=>"r.search.yahoo.com"},
{"revenue"=>362790.0999999974, "orders"=>5332, "name"=>"search.yahoo.com"},
{"revenue"=>350393.71999999904, "orders"=>3153, "name"=>"www.google.ca"},
{"revenue"=>330752.23999999824,
"orders"=>4965,
"name"=>"www.shareasale.com"}]}
NEW Everyone Who Has Not Purchased (1214)
Customers: 459545
Emails: 459543
{"top_five_product_ids"=>[],
"month_to_date_sales"=>0.0,
"total_sales"=>0.0,
"sales_by_month"=>{},
"lifetime_sales"=>0.0,
"average_order_value"=>0.0,
"customer_lifetime_value"=>0.0,
"average_annual_spend"=>0.0,
"unique_customer_count"=>0,
"lifetime_orders"=>0,
"top_referrers"=>[]}
NEW Everyone Who Purchased (1214)
Customers: 618568
Emails: 618568
{"top_five_product_ids"=>
["537323cd9dce4983ef0215e7",
"53723414ad92216997000063",
"53723414bf3f71a9770004f2",
"5372748e638a4f045e0053bf",
"55d1053369702d18a1c31100"],
"month_to_date_sales"=>0,
"total_sales"=>11132533.76999995,
"sales_by_month"=>
{"2013-04"=>
{"revenue"=>1418839.140000006,
"orders"=>21455,
"average_order_value"=>66.13093171754863},
"2013-05"=>
{"revenue"=>1572181.069999979,
"orders"=>22017,
"average_order_value"=>71.40759731116769},
"2013-06"=>
{"revenue"=>1770734.220000015,
"orders"=>24750,
"average_order_value"=>71.54481696969758},
"2013-07"=>
{"revenue"=>1730856.929999981,
"orders"=>24218,
"average_order_value"=>71.46985424064667},
"2013-08"=>
{"revenue"=>1793925.6499999894,
"orders"=>26331,
"average_order_value"=>68.12979567809766},
"2013-09"=>
{"revenue"=>1727473.6399999391,
"orders"=>25547,
"average_order_value"=>67.61943241867691},
"2013-10"=>
{"revenue"=>2032529.459999898,
"orders"=>29567,
"average_order_value"=>68.74317516149416},
"2013-11"=>
{"revenue"=>2500105.379999941,
"orders"=>35798,
"average_order_value"=>69.83924744398965},
"2013-12"=>
{"revenue"=>1903733.0399999334,
"orders"=>29130,
"average_order_value"=>65.3530051493283},
"2014-01"=>
{"revenue"=>1626483.8999999613,
"orders"=>24072,
"average_order_value"=>67.56746011963946},
"2014-02"=>
{"revenue"=>2144842.2799999653,
"orders"=>30923,
"average_order_value"=>69.36074378294362},
"2014-03"=>
{"revenue"=>2019623.99999995,
"orders"=>29291,
"average_order_value"=>68.95032603871326},
"2014-04"=>
{"revenue"=>1799032.4499999408,
"orders"=>26568,
"average_order_value"=>67.71425963564968},
"2014-05"=>
{"revenue"=>1789511.0599999402,
"orders"=>25910,
"average_order_value"=>69.06642454650483},
"2014-06"=>
{"revenue"=>1915641.3099999551,
"orders"=>27254,
"average_order_value"=>70.28844609965346},
"2014-07"=>
{"revenue"=>1625051.1599999636,
"orders"=>23749,
"average_order_value"=>68.42608783527574},
"2014-08"=>
{"revenue"=>1427585.620000056,
"orders"=>20924,
"average_order_value"=>68.2271850506622},
"2014-09"=>
{"revenue"=>1556525.3500000245,
"orders"=>23370,
"average_order_value"=>66.60356653829801},
"2014-10"=>
{"revenue"=>2036531.6300001673,
"orders"=>30709,
"average_order_value"=>66.31709368589557},
"2014-11"=>
{"revenue"=>2087020.7100001057,
"orders"=>30186,
"average_order_value"=>69.13869707811918},
"2014-12"=>
{"revenue"=>1616402.7500000133,
"orders"=>25354,
"average_order_value"=>63.75336238857826},
"2015-01"=>
{"revenue"=>1610227.8099999556,
"orders"=>23340,
"average_order_value"=>68.99005184232885},
"2015-02"=>
{"revenue"=>1847175.9299999406,
"orders"=>25522,
"average_order_value"=>72.37582987226473},
"2015-03"=>
{"revenue"=>1660950.1699999294,
"orders"=>24092,
"average_order_value"=>68.9419794952652},
"2015-04"=>
{"revenue"=>1578032.559999914,
"orders"=>23589,
"average_order_value"=>66.89696723048513},
"2015-05"=>
{"revenue"=>1177336.4100000637,
"orders"=>17536,
"average_order_value"=>67.13825330748539},
"2015-06"=>
{"revenue"=>1304567.3099998455,
"orders"=>20851,
"average_order_value"=>62.56617476379289},
"2015-07"=>
{"revenue"=>1290625.4299998702,
"orders"=>20970,
"average_order_value"=>61.54627706246401},
"2015-08"=>
{"revenue"=>1300458.9800000456,
"orders"=>19635,
"average_order_value"=>66.23167710720884},
"2015-09"=>
{"revenue"=>1142091.5700000022,
"orders"=>16403,
"average_order_value"=>69.62699323294532},
"2015-10"=>
{"revenue"=>1878212.2000002249,
"orders"=>26868,
"average_order_value"=>69.90517344053241},
"2015-11"=>
{"revenue"=>2217092.179999863,
"orders"=>31160,
"average_order_value"=>71.15186713735118},
"2015-12"=>
{"revenue"=>1440077.5199999337,
"orders"=>21985,
"average_order_value"=>65.50273004320826},
"2016-01"=>
{"revenue"=>1146658.0099999227,
"orders"=>17456,
"average_order_value"=>65.6884744500414},
"2016-02"=>
{"revenue"=>1301057.0899999784,
"orders"=>19397,
"average_order_value"=>67.0751709027158},
"2016-03"=>
{"revenue"=>706886.2199999787,
"orders"=>10748,
"average_order_value"=>65.76909378488823}},
"lifetime_sales"=>59696080.1399992,
"average_order_value"=>68.0937407134904,
"customer_lifetime_value"=>465.8158822544855,
"average_annual_spend"=>93.1631764508971,
"unique_customer_count"=>618568,
"lifetime_orders"=>876675,
"top_referrers"=>
[{"revenue"=>75816164.79999597, "orders"=>1064518, "name"=>""},
{"revenue"=>11338983.360001529, "orders"=>176207, "name"=>"www.google.com"},
{"revenue"=>2455620.8700000364, "orders"=>33400, "name"=>"www.paypal.com"},
{"revenue"=>1630786.9799999404,
"orders"=>24028,
"name"=>"www.googleadservices.com"},
{"revenue"=>1280121.4599999841, "orders"=>17673, "name"=>"www.bing.com"},
{"revenue"=>1265527.2199999762, "orders"=>17852, "name"=>"amiclubwear.com"},
{"revenue"=>800964.6099999946,
"orders"=>10889,
"name"=>"r.search.yahoo.com"},
{"revenue"=>362790.0999999974, "orders"=>5332, "name"=>"search.yahoo.com"},
{"revenue"=>350393.71999999904, "orders"=>3153, "name"=>"www.google.ca"},
{"revenue"=>330752.23999999824,
"orders"=>4965,
"name"=>"www.shareasale.com"}]}
OLD Everyone in Springbot (1214)
Customers: 1078629
Emails: 1078625
{"unique_customer_count"=>618568,
"month_to_date_sales"=>0,
"top_referrers"=>
[{"revenue"=>75898433.84999597, "orders"=>1065310, "name"=>""},
{"revenue"=>11344550.260001533, "orders"=>176292, "name"=>"www.google.com"},
{"revenue"=>2464174.5100000384, "orders"=>33521, "name"=>"www.paypal.com"},
{"revenue"=>1631033.6099999403,
"orders"=>24033,
"name"=>"www.googleadservices.com"},
{"revenue"=>1280121.4599999841, "orders"=>17673, "name"=>"www.bing.com"},
{"revenue"=>1267235.5399999765, "orders"=>17869, "name"=>"amiclubwear.com"},
{"revenue"=>801195.1899999946,
"orders"=>10893,
"name"=>"r.search.yahoo.com"},
{"revenue"=>362946.9699999974, "orders"=>5333, "name"=>"search.yahoo.com"},
{"revenue"=>350466.34999999905, "orders"=>3154, "name"=>"www.google.ca"},
{"revenue"=>331333.2699999982,
"orders"=>4972,
"name"=>"www.shareasale.com"}],
"average_annual_spend"=>93.26781363236913,
"total_sales"=>11145037.38999995,
"sales_by_month"=>
{"2013-04"=>
{"revenue"=>1419749.3900000062,
"orders"=>21468,
"average_order_value"=>66.13328628656635},
"2013-05"=>
{"revenue"=>1573427.789999979,
"orders"=>22030,
"average_order_value"=>71.42205129368948},
"2013-06"=>
{"revenue"=>1771987.9800000149,
"orders"=>24764,
"average_order_value"=>71.55499838475266},
"2013-07"=>
{"revenue"=>1731499.209999981,
"orders"=>24230,
"average_order_value"=>71.46096615765502},
"2013-08"=>
{"revenue"=>1795088.9999999893,
"orders"=>26348,
"average_order_value"=>68.12999089114882},
"2013-09"=>
{"revenue"=>1728412.2299999385,
"orders"=>25564,
"average_order_value"=>67.61118095759421},
"2013-10"=>
{"revenue"=>2034463.5899998974,
"orders"=>29592,
"average_order_value"=>68.75045924573863},
"2013-11"=>
{"revenue"=>2502379.049999942,
"orders"=>35826,
"average_order_value"=>69.84812845419366},
"2013-12"=>
{"revenue"=>1905534.339999934,
"orders"=>29154,
"average_order_value"=>65.36099128764265},
"2014-01"=>
{"revenue"=>1628257.1299999608,
"orders"=>24096,
"average_order_value"=>67.57375207503158},
"2014-02"=>
{"revenue"=>2146049.7999999663,
"orders"=>30943,
"average_order_value"=>69.35493649613697},
"2014-03"=>
{"revenue"=>2021282.6299999503,
"orders"=>29314,
"average_order_value"=>68.95280855563725},
"2014-04"=>
{"revenue"=>1801008.5299999395,
"orders"=>26598,
"average_order_value"=>67.71217873524098},
"2014-05"=>
{"revenue"=>1791435.7599999395,
"orders"=>25932,
"average_order_value"=>69.08205151935599},
"2014-06"=>
{"revenue"=>1916267.0399999553,
"orders"=>27263,
"average_order_value"=>70.28819425594965},
"2014-07"=>
{"revenue"=>1625700.0099999635,
"orders"=>23758,
"average_order_value"=>68.42747748126793},
"2014-08"=>
{"revenue"=>1428626.680000056,
"orders"=>20939,
"average_order_value"=>68.22802808157296},
"2014-09"=>
{"revenue"=>1557653.470000025,
"orders"=>23385,
"average_order_value"=>66.60908573872247},
"2014-10"=>
{"revenue"=>2038091.0200001674,
"orders"=>30729,
"average_order_value"=>66.3246776660538},
"2014-11"=>
{"revenue"=>2089187.700000106,
"orders"=>30218,
"average_order_value"=>69.13719306374036},
"2014-12"=>
{"revenue"=>1617772.4700000135,
"orders"=>25373,
"average_order_value"=>63.75960548614722},
"2015-01"=>
{"revenue"=>1611809.4599999553,
"orders"=>23359,
"average_order_value"=>69.00164647459032},
"2015-02"=>
{"revenue"=>1848015.6199999403,
"orders"=>25534,
"average_order_value"=>72.3747011827344},
"2015-03"=>
{"revenue"=>1661931.5299999292,
"orders"=>24104,
"average_order_value"=>68.94837080982116},
"2015-04"=>
{"revenue"=>1579582.919999914,
"orders"=>23606,
"average_order_value"=>66.91446750825696},
"2015-05"=>
{"revenue"=>1177849.8100000634,
"orders"=>17546,
"average_order_value"=>67.12924940157662},
"2015-06"=>
{"revenue"=>1305147.5799998457,
"orders"=>20862,
"average_order_value"=>62.56099990412452},
"2015-07"=>
{"revenue"=>1292135.6899998705,
"orders"=>20989,
"average_order_value"=>61.56251798560534},
"2015-08"=>
{"revenue"=>1301060.7600000454,
"orders"=>19645,
"average_order_value"=>66.22859557139452},
"2015-09"=>
{"revenue"=>1142954.200000002,
"orders"=>16412,
"average_order_value"=>69.64137216670741},
"2015-10"=>
{"revenue"=>1880453.2800002252,
"orders"=>26891,
"average_order_value"=>69.92872262095962},
"2015-11"=>
{"revenue"=>2221037.689999863,
"orders"=>31215,
"average_order_value"=>71.15289732499961},
"2015-12"=>
{"revenue"=>1442722.6899999331,
"orders"=>22022,
"average_order_value"=>65.51279129960645},
"2016-01"=>
{"revenue"=>1147809.539999923,
"orders"=>17473,
"average_order_value"=>65.69046757854535},
"2016-02"=>
{"revenue"=>1301875.6199999785,
"orders"=>19409,
"average_order_value"=>67.0758730485846},
"2016-03"=>
{"revenue"=>707123.6099999787,
"orders"=>10752,
"average_order_value"=>65.76670479910516}},
"top_five_product_ids"=>
["537323cd9dce4983ef0215e7",
"53723414ad92216997000063",
"53723414bf3f71a9770004f2",
"5372748e638a4f045e0053bf",
"55d1053369702d18a1c31100"],
"lifetime_orders"=>877343,
"lifetime_sales"=>59745384.81999918,
"average_order_value"=>68.09809255900963,
"customer_lifetime_value"=>466.3390681618456}
OLD Everyone Who Has Not Purchased (1214)
Customers: 459545
Emails: 459543
{"unique_customer_count"=>373,
"month_to_date_sales"=>0,
"top_referrers"=>[],
"average_annual_spend"=>0,
"total_sales"=>0,
"sales_by_month"=>{},
"top_five_product_ids"=>[],
"lifetime_orders"=>0,
"lifetime_sales"=>0,
"average_order_value"=>0,
"customer_lifetime_value"=>0}
OLD Everyone Who Purchased (1214)
Customers: 618242
Emails: 618240
{"unique_customer_count"=>618192,
"month_to_date_sales"=>0,
"top_referrers"=>
[{"revenue"=>75898433.84999599, "orders"=>1065310, "name"=>""},
{"revenue"=>11344550.260001533, "orders"=>176292, "name"=>"www.google.com"},
{"revenue"=>2464174.5100000384, "orders"=>33521, "name"=>"www.paypal.com"},
{"revenue"=>1631033.6099999403,
"orders"=>24033,
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