For Chris McMains — prepared via Sean (Lorcan-assisted analysis) · October 5, 2026
Companion to attendingtoself-combined-feedback.md (Aug 2026), which covered site mechanics. This covers the outward game: how the material and services actually reach buyers.
He is not a wellness vendor. He is a practicing fellowship-trained rhinologist, Professor of Surgery & Health Professions Education at USU, and the faculty-development director at a VA-affiliated academic medical center who just won the LTG P.K. Carlton Award as outstanding faculty member across all 36 GME programs at SAUSHEC (2026). The research under the brand has an Academic Medicine "Must Read" designation and a publication record spanning Academic Medicine, JCEHP, and Teaching and Learning in Medicine — including a piece co-authored with Eric Holmboe.