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Implementing a Google Tag Manager ecommerce data layer with PHP
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<?php | |
$transactionId='test1001'; | |
$sku=array('test1003','test1001','test1002'); | |
$name=array('six1','six2','six3'); | |
$category=array('142139113','161477257','574557754'); | |
$price=array(53.90,9.99,36.36); | |
$quantity=array(1.00,1.00,1.00); | |
$transactionAffiliation='affil'; | |
$transactionTotal='100.25'; | |
$transactionTax=00.00; | |
$transactionShipping='0.00'; | |
$length = count($sku); | |
for ($i=0; $i+1<=$length; $i++) | |
{ | |
if ($i+1<$length) | |
{ | |
$cartProducts[$i] = " | |
{ | |
'sku': '" . $sku[$i] . "', | |
'name': '" . $name[$i] . "', | |
'category': '" . $category[$i] . "', | |
'price': " . $price[$i] . ", | |
'quantity': " . $quantity[$i] . " | |
}," | |
; | |
} | |
else | |
{ | |
$cartProducts[$i] = " | |
{ | |
'sku': '" . $sku[$i] . "', | |
'name': '" . $name[$i] . "', | |
'category': '" . $category[$i] . "', | |
'price': " . $price[$i] . ", | |
'quantity': " . $quantity[$i] . " | |
}" | |
; | |
} | |
}; | |
?> | |
<html> | |
<head> | |
<script> | |
dataLayer = [{ | |
'transactionId': '<?php echo $transactionId?>', | |
'transactionAffiliation': '<?php echo $transactionAffiliation?>', | |
'transactionTotal': <?php echo $transactionTotal?>, | |
'transactionTax': <?php echo $transactionTax?>, | |
'transactionShipping': <?php echo $transactionShipping?>, | |
'transactionProducts': [<?php foreach ($cartProducts as $row) {echo $row;}?>] | |
}]; | |
</script> | |
</head> | |
<body> | |
<!-- Google Tag Manager --> | |
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-####" | |
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> | |
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': | |
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], | |
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= | |
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); | |
})(window,document,'script','dataLayer','GTM-####');</script> | |
<!-- End Google Tag Manager --> | |
</body> | |
</html> | |
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