Yououtdoor

ytdr.md

Youtdoor Bookings platform

TL;DR

Make your existing customers spend more and reduce your sales cost.

Possibilities of platform

Setup a platform for your customers where he can

• browse the available advertising locations
• browse the available advertising formats/possibilities
• browse the availability of advertising locations
• order available locations
• make reservations for unavailable locations
  • popularity of locations can influence prize/month
• relocate advertising to another location
  • previous location becomes available for other advertisers
• change the print on your existing location

Concept

• Every location has its monthly cost.
• For every location you hire, you pay a monthly lease cost
• Bill your customers on a monthly usage.
• Offer reductions if they order for a long period of time
• Give volume discounts if they order multiple locations

Advantages

• make new customers get to know your service by only advertising for a short amount of time (but pay more)
• No sales cost for customers to extend their advertising period
• No sales cost to make existing customers spend more

Example parameters

• cost per location/month = 300€
• reduction when you order for 6 months = 20% => 1440€
• reduction when you order for 36 months = 50% => 5400€
• reduction when you order 3 locations = 40%
• relocate or change an advertising = 300€

Example use case

• Pokahnights orders 3 locations for 1 year.
• In addition they change their campaign every 3 months and relocate to one of the available spots in Antwerp (4*3 swaps)
• Total price tag: 8.784
  • 36 * 300 = 10.800€
  • reduction (6 months): 20% = 8.640€
  • reduction (3 locations): 40% = 5.184 €
  • 12 relocations/swaps = 3600 €

extend to more advertising possibilities of BMG

• add more advertising formats
• attach possible advertising formats per location
• Yououtdoor customers can buy other BMG advertising and vice versa.