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December 1, 2017 03:30
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[Freelancing] #job #career #freelance
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#### Solo Marketing | |
-referals are lifelines | |
-mo clients mo problems | |
-be selective | |
#### Business Development | |
-talk budget | |
-go to events that are attended by people who are my clientelle (small business owners, ect) | |
-prioritize! Reflect on value generated by meetings | |
-develop networks EVERYWHERE (us contacts) | |
#### Pricing and Proposals | |
## Determining my own rate | |
-who else is in the market? | |
-dont charge too little (warning sign) | |
-what is my competition working? | |
-give yourself a raise | |
-how should I structure my pricing? Hourly, Project, Value | |
-add 20% for stress | |
-try to average my hours spent on a project | |
-"get out of bed rate" | |
-value- how much do they need it? How extreme are the demands? How much is the project worth? ---> Increase price | |
#### Cashflow and Accounting | |
## Proposal Basics --> Set VERY CLEAR expectations | |
-keep it straightforward (dont give away the process) | |
1) Set the stage - demonstrate i know the problem | |
2) Work scope - this is how i will solve the problem | |
3) Terms and conditions - here is how you will pay me -charge deposit, retainer, first month is due now, then monthly | |
-late paying we charge interest - pay by credit card | |
4) Next steps and timeline - this is what we will do and when | |
5) Dont get hosed! Milestones, regular payments | |
Warning if they say-->"When I get the funding ect" | |
Warning--> Make sure you are speaking to accounts payable "When im invoicing, who should i send the invoice to?" | |
#### BEFORE #### AFTER | |
Know their budget Dont send proposals without a meeting set up. Clarify, prevent ghosting. | |
Totally understand the problem Stand strong, state your value, dont drag feet! | |
Get a verbal YES | |
#### Freelance Tools | |
-freelanceboost | |
-wave (invoicing system w/ credit card) | |
-concord, lawdepot (legal agreements) | |
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