[SEO] #seo

seo.txt

###### Traffic sources
-linking
-ads working?
-where to spend 
-location

###### Site metrics
-how many people
-how many visits
-performace / bandwidth
-sessions

###### Visitor behavior
-clicks
-landing page / exit page
-time spent
-where spent
-are they buying 
-time on page
-bounce rate
-conversion rate (doing the thing)
-pages per visit

###### Visitor profiling
-who?
-income, age group, location
-referals

###### KPIS . (key performance indicators)
-Microconversion - watching videos, reading ads, signing up to newsletter
-Macroconversion - buying a product

###### Tracking code
-js
-google analytics tracking code

###### ON / OFF PAGE
- on page - title, header, url, content
- off page - relevant link sites, 

##### TECHNICAL
Site load times - OPTIMIZE images, ect
Website silos - arrange content together (theme of content)
HTML sitemaps - good page titles, ect
XLM sitemaps - CMS plugin, XML-sitemaps.com, Yoast
ROBOTS.txt file - shows robots what not to crawl

google analytics academy