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SteveBarnett/persona-process.md

Created July 1, 2015 14:08
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A process for creating Personas
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persona-process.md

A process for creating Personas

Sketch

  • Should contain:
    • Picture
    • Name
    • Quote
    • Job title
    • Few short bullet points
  • Four personas at most
  • Use KJ method exercise to generate?

Research

  • Existing team knowledge
  • User statistics
  • User interviews
  • Product positioning statement

Update

  • Analysis of research
  • Expand bullets into paragraphs
  • Add "hats" or dimensions
  • Add categories
  • Team feedback

Share

  • Print, put up on wall
  • Publish on the web
  • Blog about them
  • Share with team on Slack
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