Positioning - The industry is extremely young. Not a lot of companies are hiring for these things right now. If you can't find work right now in these areas, network and position yourself as the person who does the thing. When someone needs the thing, they will come talk to you.
Innovation - The industry is so young and there is a ton of opportunity. Training a model is not particularly difficult. Apply these tools seriously in your domain.
I would recommend trying both of these and choosing one. Two different approaches that work for different people.