How not to be an idea guy

These are the issues that will probably come up in creating something. In general, to succeed at
business, one must overcome these issues, and _create_ these issues for their competitors in order to
have a competitive moat around their project.

The Issue of Manufacturing
Scale up to large scale production. Build more than a prototype. Exhaustively hit every edge case.
Create the end to end solution. Spend the capital required to scale to the market size.

The Issue of Sales
An idea has to be sold to customers. You must market at the scale of your niche, whether that means
hiring a sales force or meeting the content cadence normal for dominant players in your industry. You
must arrive at the feeling of being "everywhere" for the target customer. Those who ought to know
about the product, do know about it.

The Issue of Education
Often products require you to leave your comfort zone to learn the minutia and tricky subjects in your
field so that your customers don't have to. This might be a specialization or learning the densities of
cardboard.

The Issue of Risk
Often businesses grow past the founder's capital potential. This might be human, labor, or cash. You
might have to choose a new technique for delivering the product that works at a larger scale. This
isn't about gambling but knowing investing in risk has a time horizon that it must pay off by.

The Issue of Relationships
There are people who might help you later, but you must invest in your relationship with them now.
You have to invest in these people while it is hard and not urgent, because it will look ungrateful
later.

The Issue of Difficult Concepts
You might need to discard initial assumptions about how something works, who ought to work it, how
cheap something ought to be, how fast something ought to be, how many options there ought to be.

The Issue of Ego
You may be used to controlling everything, but you may need to give up control to let others do their
best work, and for the company to grow to its "natural size".

The Issue of Distribution
You have to get land your product where it ought to be sold. Being on the web and being in stores are
different beasts due to how hard it is to get on. Getting your product on shelves, getting suggested
by a top provider in a callout, and getting contracts with distributors and retailers. Jumping through
approval processes for distribution is a key hurdle.