customerproblemsMID.json

{
  "version": 1.0,
  "name": "podcast",
  "primary_color": "",
  "accent_color": "#0000ff",
  "text_color": "",
  "showFeedback": true,
  "header": {
    "header_img": "",
    "title": "Understanding Active Problems",
    "bg_color": "#636363",
    "breadcrumb_init_label": "Free Courses",
    "breadcrumb_link": "http://nohatdigital.com/free-courses"
  },
  "introduction": {
    "icon": "cube",
    "title": "Understanding Active Problems",
    "title_bg_color": "#ffffff",
    "tos_title": "Table of Contents",
    "content": "<p>Determining what problems face your customer is of vital importance to your business. You need to find the urgent problem that’s the stumbling block to their day and solve it. Doing this will earn you oodles of goodwill and set you up as an Authority in your niche. </p><p>But how on earth to do this? That's what we'll focus on now: <b>the problems keeping your customers up at night. How to spot them and how to think like your persona so that you can design a solution attractive to them.</b> </p><p>Let’s get started.</p>"
  },
  "courses": [
    {
      "icon": "heart",
      "title": "Active vs Passive problems",
      "social_title_text": "",
      "social_description_text": "",
      "social share text": "",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "title": "Active and Passive Problems",
          "content": "<p>The first order of business is to spot the difference between Active and Passive problems that face your customers. You want to find problems that exist <b>NOW</b>, not in the future. </p><p>You want to find problems that present a level of <b>URGENCY</b>, not ones that can be put off for a period (those are latent problems). And you don’t want to educate your clients about their problem, that’s too time-consuming. </p><p>This Active Problem Quiz illustrates exactly where your focus should be.</p>",
          "action": {
            "title": "The Active Problem Quiz",
            "icon": "exclamation",
            "type": "radiobutton",
            "time": "30",
            "content": "This simple quiz tests your understanding of active problems.",
            "questions": [
              {
                "id": "c3_problems_1",
                "type": "radiobutton",
                "question": "Choose the best answer that highlights an ACTIVE, URGENT problem for you.",
                "options": [
                  {
                    "value": "vitamins",
                    "label": "Vitamins to maintain health and prevent illness"
                  },
                  {
                    "value": "antibiotics",
                    "label": "Antibiotics for a wicked case of strep throat"
                  },
                  {
                    "value": "physiotherapy",
                    "label": "Physiotherapy to prevent an injury from recurring"
                  }
                ]
              }
            ],
            "button_label": "Let's Get Started!",
            "completion_button_label": "DONE - On to the Next Step"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Active versus Passive Problems Part 2",
      "social_title_text": "",
      "social_description_text": "",
      "social share text": "",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "title": "Active Problems Quiz Part 2",
          "content": "<p>Anyone who’s felt the debilitating pain of Strep throat knows that’s the <b>active urgent problem </b>that needs the antibiotic solution. </p><p>This is a great example because we know preventative medicine and healthy habits will have the greatest long-term returns, but it's really hard to convince the average client about potential problems and preventative maintenance. Let’s keep going.</p><p> Identify the <b>ACTIVE URGENT Problems </b>for each of the following personas.",
          "action": {
            "title": "The Active Problem Quiz",
            "icon": "exclamation",
            "type": "radiobutton",
            "time": "30",
            "content": "Let's continue to test your skills in identifying active versus passive problems.",
            "questions": [
              {
                "id": "c3_problems_2",
                "type": "radiobutton",
                "question": "Choose the best answer that highlights the ACTIVE URGENT Problem for the <b>Amateur Photographer.</b>",
                "options": [
                  {
                    "value": "camera",
                    "label": "I'm upgrading my camera system and need to figure out which system to invest in."
                  },
                  {
                    "value": "event",
                    "label": "I've been recruited to shoot a wedding and I've never done one before. Help! I need tips."
                  },
                  {
                    "value": "cleaning",
                    "label": "Ugh, my equipment is really due to be cleaned. I've got to bring it in for servicing."
                  }
                ]
              },
              {
                "id": "c3_problems_2b",
                "type": "radiobutton",
                "question": "Choose the best answer that highlights the ACTIVE URGENT Problem for the <b>Home Chef</b>.",
                "options": [
                  {
                    "value": "knives",
                    "label": "My knives need sharpening."
                  },
                  {
                    "value": "event",
                    "label": "This year I want to win blue ribbon for my cake at the county fair. Last year I was runner-up."
                  },
                  {
                    "value": "gluten",
                    "label": "I'm hosting my first dinner with my boss in attendance in two days and apparently he's allergic to gluten. I need a whole new menu"
                  }
                ]
              }
            ],
            "button_label": "Click Start!",
            "completion_button_label": "DONE - On to the Next Step"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Let Me Help You",
      "social_title_text": "Great job!",
      "social_description_text": "Like the Quiz?  Share it!",
      "social share text": "",
      "next_course": "www.nohatdigital.com",
      "next_course_label": "Identifying Problems",
      "welcome_email_intro": "",
      "show_optin_form": true,
      "show_social_share": false,
      "lessons": [
        {
          "title": "Let Me Help You",
          "content": "<p>Now it's your turn to develop or list existing Internet-based or digital solutions for the folks from the quiz we just completed.</p><p> Think along the lines of digital services, apps, ebooks, blogs or teaching tools that are a new idea or already in use. </p>",
          "action": {
            "title": "Let Me Help You",
            "icon": "exclamation",
            "type": "textarea",
            "time": "300",
            "content": "Come up with some digital solutions to each person's problem:",
            "questions": [
              {
                "id": "c3_problems_3",
                "question": "Tips for the Amateur Photographer's 1st Wedding Shoot"
              },
              {
                "id": "c3_problems_4",
                "question": "The Home Chef's Last Minute Gluten-Free Menu"
              }
            ],
            "button_label": "Let's Get Started!",
            "completion_button_label": "DONE - On To The Next Step"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Decision Making Patterns",
      "social_title_text": "Great job!",
      "social_description_text": "Like the Quiz?  Share it!",
      "social share text": "",
      "next_course": "www.nohatdigital.com",
      "next_course_label": "Identifying Problems",
      "welcome_email_intro": "",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "title": "Identifying Decision-Making Patterns",
          "content": "<p>Now we turn our attention to some of the thinking patterns that affect how we make decisions. Some people rely heavily on data, proven facts and science, while others like to hear what people just like them have to say. Some listen only to experts, while others are guided most by peers in their circle of friends.</p><p> Think like the persona from the last course. How would they answer the following question? </p>",
          "action": {
            "title": "How to make a decision",
            "icon": "exclamation",
            "type": "textarea",
            "time": "60",
            "content": "Choose the best answer for your persona as you outlined them in the last course as you answer this question:</p><p><b> Omega 3 Supplements are said to address a number of complaints I suffer from, including arthritis and GI problems. Before I try them out though, my decision will be weighed most heavily by:</b></p>",
            "questions": [
              {
                "id": "c2_problems_5",
                "type": "radiobutton",
                "question": "",
                "options": [
                  {
                    "value": "testimonials",
                    "label": "Reading testimonials and product reviews "
                  },
                  {
                    "value": "research",
                    "label": "I throw myself into the scientific research to make sure this will make sense for me"
                  },
                  {
                    "value": "professional",
                    "label": "I seek out a professional I trust, like my naturopath or GP"
                  },
                  {
                    "value": "social",
                    "label": "My trusted friend swears by them and that's all I need"
                  }
                ]
              }
            ],
            "button_label": "Let's Get Started!",
            "completion_button_label": "DONE - On To The Next Step"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Decision Making Patterns",
      "social_title_text": "Great job!",
      "social_description_text": "Like the Quiz?  Share it!",
      "social share text": "",
      "welcome_email_intro": "",
      "next_course": "http://www.nohatdigital.com/finding-your-customers-problems/",
      "next_course_label": "Next: Apply This Yourself",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "title": "What Influences a Decision",
          "content": "<p>What your answer says about your persona:</p><p><b>A) They rely on reviews and testimonials.</b> 'I love to hear what everyday people like me have to say.' These are the Yelpers of the world.</p><p><b>B) They love data.</b> 'Show me the report, the study, the results.'</p><p><b>C) They listen to experts.</b> 'If it's good enough for David Chang, it's good enough for me, pass me the MSG shaker.'</p><p><b>D) They have a tribe they lean on, social flexing matters here.</b> Convince Queen Bee and you've got them all.</p>",
          "action": {
            "title": "What your Answer Means",
            "icon": "dollar",
            "type": "informative",
            "time": "60",
            "content": "<p>Of course folks might check more than one box, and that's perfectly fine. The point here is, in understanding how your customer might approach a problem and its solution, you can better design copy, offers, and support materials for your site. </p><p>Depending on how your typical customer makes decisions you might want to include a combination of material like testimonials, case studies, research papers, interviews with experts and expert endorsements. Understanding how your persona or customer-base comes at a solution means you best define how you frame the solution. </p></p>",
            "button_label": "DONE - What's Next?"
          }
        }
      ]
    }
  ]
}