findyourniche.json

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  "header": {
    "header_img": "//impactful.io/tutorize/app/assets/images/bg-header.jpg",
    "title": "Find the Best Online Niche for your Business"
  },
  "forceStepByStep": true,
  "evaluate": {
    "type": "two_factors",
    "condition": {
      "order": "desc",
      "operation": "*",
      "values": [
        "profits",
        "customers"
      ],
      "against": "skills"
    },
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  "introduction": {
    "icon": "question",
    "title": "Find the Best Online Niche for your Business",
    "title_bg_color": "#ff0000",
    "tos_title": "Table of Contents",
    "content": "<p>As mentioned in our <a href='http://www.nohatdigital.com/blog/failure-manifesto/'>Failure Manifesto</a>, If you’re an aspiring entrepreneur, <b>the most important thing you can do right now is to start something</b>.</p><p>Start something, learn from it and enjoy the process.</p><p>You may not make your first million, but it will be <b>the first step that you’ll take TOWARDS making your first million</b>. </p><p>And if you never start, you can be sure that you’ll never make that first million.</p><p>The biggest thing stopping people from starting is a lack of an idea. You don’t need a brilliant, disruptive, world-changing idea. The fact is, even if you have one, you probably can’t bring it to it’s full potential until you’ve leveled yourself up. So here’s a simple, interactive course on finding your business. In just a handful of questions, you will uncover a business for you start right now.</p>"
  },
  "courses": [
    {
      "icon": "heart",
      "title": "Step 1 - Find Your Niche",
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      "lessons": [
        {
          "id": "niches",
          "title": "Uncover your Niche Options",
          "content": "<p>The first step in this process is to list five niches that you have a lot of domain expertise in.  You'll usually find this by searching through all the hobbies you enjoy as well as your resume (work history and school).</p><p> Try to be as specific as possible - instead of listing 'sports' list 'Playing Amateur Men's Soccer', and instead of listing 'Online Business', list 'Getting Traffic through Organic SEO'. Here's an example list:</p><p><ul><li>Travel Photography</li><li>Amateur Chess</li><li>Traffic through Organic SEO</li><li>Playing League of Legends</li><li>Playing Amateur Men's Soccer</li></ul></p>",
          "action": {
            "title": "Uncover your Domain Expertise",
            "icon": "dollar",
            "type": "question",
            "content": "",
            "time": "180",
            "block_text": "Name 5 areas in which you have a high amount of domain expertise (this could be based on work history or hobbies).",
            "questions": [
              {
                "id": "punfair_s1_t1",
                "question": "Domain Expertise #1"
              },
              {
                "id": "punfair_s1_t2",
                "question": "Domain Expertise #2"
              },
              {
                "id": "punfair_s1_t3",
                "question": "Domain Expertise #3"
              },
              {
                "id": "punfair_s1_t4",
                "question": "Domain Expertise #4"
              },
              {
                "id": "punfair_s1_t5",
                "question": "Domain Expertise #5"
              }
            ],
            "button_label": "START THE TASK NOW",
            "completion_button_label": "DONE - What's Next?"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Step 2 - How Skilled Are You?",
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      "show_optin_form": true,
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      "lessons": [
        {
          "id": "skills",
          "title": "How Skilled are You?",
          "content": "<p>Now that you've recorded some areas of domain expertise, it's time to compare them to one another.  The first step is comparing your skill level in each. </p><p>Grade each from 1-10 based on your skill-level - 10 being an expert, 1 being completely new, and 5 being completely average.</p><p>If you're unsure, then imagine yourself in a room with 10 random people who also have interest in the same domain.  Are you the best in the room?  The worst?  Are you better than 4 of them and worse than 4?</p>",
          "action": {
            "title": "Compare your Skills",
            "icon": "dollar",
            "type": "question",
            "content": "Grade each from 1-10 based on your skill-level - 10 being an expert, 1 being completely new, and 5 being completely average.",
            "time": "180",
            "block_text": "Ready? You've got 3 minutes. Click the red 'Start The Task' button below to begin the timer.",
            "questions": [
              {
                "id": "punfair_s2_t1",
                "question": "Rate your skill re: <strong><answer question-id='punfair_s1_t1'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s2_t2",
                "question": "Rate your skill re: <strong><answer question-id='punfair_s1_t2'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s2_t3",
                "question": "Rate your skill re: <strong><answer question-id='punfair_s1_t3'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s2_t4",
                "question": "Rate your skill re: <strong><answer question-id='punfair_s1_t4'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s2_t5",
                "question": "Rate your skill re: <strong><answer question-id='punfair_s1_t5'></answer></strong>",
                "validation": "number"
              }
            ],
            "button_label": "START THE TASK NOW",
            "completion_button_label": "DONE - What's Next?"
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        }
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    },
    {
      "icon": "heart",
      "title": "Introduction to Audience Estimation through Facebook",
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      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "title": "Introduction to Audience Estimation through Facebook",
          "content": "<p>The next major step will be to figure out how many customers exist in your niche.  One of the best ways to do this is using Facebook</p><p>Ever noticed ads and sponsored posts on Facebook? A good number of them seem to be speaking specifically to you don’t they. When users on Facebook “like” pages, post life events, or are located in a certain area, marketers are able to harness this information to make their ads even more relevant ads.</p><p>Facebook does an amazing job gathering data from its users. Using the Audience Insights tool, you can use Facebook’s data to estimate how big your audience is among Facebook’s 1.5 billion active users (yes, that’s “billion” with a “b”), and what sort of people they are.</p> ",
          "action": {
            "title": "Play With Audience Insights",
            "icon": "dollar",
            "type": "informative",
            "content": "<p>Get Started with the Audience Insights Tool.  <a href='https://facebook.com/ads/audience_insights' target='_blank'>Follow this link to access the tool</a>, and select 'Everyone on Facebook' when prompted.</p><p>You'll be working in two windows, try resizing them so they fit side by side.</p><p>  ",
            "time": "30",
            "block_text": "Ready? This will take 30 seconds. Click the red 'Start The Task' button below to begin the timer.",
            "button_label": "Ok I'm Ready, Next!",
            "completion_button_label": "DONE - What's Next?"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "Audience Estimation through Facebook Part 1",
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      "show_optin_form": false,
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      "lessons": [
        {
          "id": "customers",
          "title": "Audience Estimation through Facebook Part 1",
          "content": "<p>You should now see an overview of how Facebook users are distributed by gender and age. Of course, you don’t want to target a billion users, so go through the panel on the left and narrow down the audience by targeted the elements that apply to you.  </p><p><h3>Checklist</h3></p><p>1) Target your Location.  You may be looking for customers with more disposable income, so leaving this empty is too broad.  US, Canada, Australia, UK, Ireland and New Zealand covers most of your English-speaking bases. </p><p>2) Choose your Age and Gender and Record it Here.  Keep disposable income, and amount of tech-savvy in mind!  Record your Age and Gender here.</p>3) Enter as many interests as are appropriate.  Facebook will sum up the total.</p>4) Record the total amount audience you have.  It is shown at the top under (New Audience).</p>",
          "action": {
            "title": "How many customers exist in each niche?",
            "icon": "dollar",
            "type": "question",
            "content": "Use Audience Insights to record the audience for each niche.",
            "time": "300",
            "block_text": "Ready? You've got 5 minutes. Click the red 'Start The Task' button below to begin the timer.",
            "questions": [
              {
                "id": "punfair_s3_t1",
                "question": "How many customers exist in the following niche: <strong><answer question-id='punfair_s1_t1'></answer></strong>",
                "validation": "number"
              },
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                "id": "punfair_s3_t2",
                "question": "How many customers exist in the following niche: <strong><answer question-id='punfair_s1_t2'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s3_t3",
                "question": "How many customers exist in the following niche: <strong><answer question-id='punfair_s1_t3'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s3_t4",
                "question": "How many customers exist in the following niche: <strong><answer question-id='punfair_s1_t4'></answer></strong>",
                "validation": "number"
              },
              {
                "id": "punfair_s3_t5",
                "question": "How many customers exist in the following niche: <strong><answer question-id='punfair_s1_t5'></answer></strong>",
                "validation": "number"
              }
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            "completion_button_label": "DONE - What's Next?"
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    },
    {
      "icon": "heart",
      "title": "Step 4 - How Profitable are Your Niches?",
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      "show_optin_form": false,
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      "lessons": [
        {
          "id": "profits",
          "title": "How Profitable is Each Niche?",
          "content": "<p>Now that know your level of expertise, and the number of customer in each niche, let's compare each niche in terms of profitability.  </p><p>Your task is to answer the following question for each niche:</p><p><i>What percentage of your customers would be willing to spend $1000/year for online education or online services?<i></p><p>Note that these must be services <b>that you can provide</b> - not physical things like flights or hotels.</p><p>Some common areas where they might spend money would be:</p><ul><li>Online Education</li><li>Online Communities</li><li>Online Services</li><li>Online Coaching or Consulting</li></ul>",
          "action": {
            "title": "How Much will your Customers Spend",
            "icon": "dollar",
            "type": "question",
            "content": "What percentage of your customers will spend $1000/year on online services or online education in each niche?  </p><p>  It doesn't matter if you're exact, use it as a relative number for the sake of comparing niches.</p>",
            "time": "300",
            "questions": [
              {
                "id": "punfair_s4_t1",
                "question": "What % of <strong><answer question-id='punfair_s3_t1'></strong> customers in the <strong><answer question-id='punfair_s1_t1'></answer></strong> niche spend $1000 per year on online services/education?",
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                "question": "What % of <strong><answer question-id='punfair_s3_t2'></strong> customers in the <strong><answer question-id='punfair_s1_t2'></answer></strong> niche spend $1000 per year on online services/education?",
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                "question": "What % of <strong><answer question-id='punfair_s3_t3'></strong> customers in the <strong><answer question-id='punfair_s1_t3'></answer></strong> niche spend $1000 per year on online services/education?",
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                "question": "What % of <strong><answer question-id='punfair_s3_t4'></strong> customers in the <strong><answer question-id='punfair_s1_t4'></answer></strong> niche spend $1000 per year on online services/education?",
                "validation": "number"
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                "id": "punfair_s4_t5",
                "question": "What % of <strong><answer question-id='punfair_s3_t5'></strong> customers in the <strong><answer question-id='punfair_s1_t5'></answer></strong> niche spend $1000 per year on online services/education?",
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  "results": [
    {
      "id" : "less_than_5",
      "title": "Result Title",
      "icon": "question",
      "social_title_text": "Great Work!",
      "social_subtitle_text": "",
      "social_description_text": "Like the quiz?  Share it!",
      "social_share_text": "What do you think of me starting an online business on |label:niches|?",
      "show_optin_form": false,
      "show_social_share": true,
      "next_course": "http://impactful.io/tutorize/app/#/file/findyourcustomer.json",
      "next_course_label": "Next Course: Find your Customer",
      "welcome_email_intro" : "Hey there!  You're receiving this email because you, or someone who likes you, filled out the course <course_url>, and requested a copy of their work. Here it is below:",
      "lessons": [
        {
          "title": "Based on your results, the best niche for you is:",
          "content": "<h3><result type='label' src='niches'></result></h3>This market is worth a whopping $<result type='formula' src='*:customers:profits'></result> per year!<br><br>However... you should really invest some time into becoming more skilled. Invest a week or two to get up to at least a 5, as this niche has the best potential. If you feel getting to a 5 is not possible, go with the highest result that has a skill of 5 or higher from the chart below.<br><br><result type='table' src='niches|skills|customers|profits|*:customers:profits' labels='Niche|Skill|Size|Profitability|Annual Revenue'></result>",
          "action": {
            "title": "Title here",
            "icon": "male",
            "type": "optin",
            "content": "Now that you know your niche, it's time to dig deeper and find your customer.",
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              {
                "id": "some1",
                "question": "Put your email below to get your results emailed to you and continue onto the next path to find your ideal customer."
              }
            ],
            "button_label": "Send me the results"
          }
        }
      ]
    },
    {
      "id": "more_than_5",
      "title": "Result Title",
      "icon": "question",
      "social_title_text": "Great Work!",
      "social_subtitle_text": "",
      "social_description_text": "Like the quiz?  Share it!",
      "social_share_text": "What do you think of me starting an online business on |label:niches|?",
      "show_optin_form": false,
      "show_social_share": true,
      "next_course": "http://impactful.io/tutorize/app/#/file/findyourcustomer.json",
      "next_course_label": "Next Course: Find your Customer",
      "welcome_email_intro" : "Hey there!  You're receiving this email because you, or someone who likes you, filled out the course <course_url>, and requested a copy of their work. Here it is below:",
      "lessons": [
        {
          "title": "Based on your results, the best niche for you is:",
          "content": "<h3><result type='label' src='niches'></result></h3>You have the domain expertise, and the market itself is potentially worth $<result type='formula' src='*:customers:profits'></result><br><br>For your convenience, here's a table of all your results and their market values:<br><br><result type='table' src='niches|skills|customers|profits|*:customers:profits' labels='Niche|Skill|Size|Profitability|Annual Revenue'></result>",
          "action": {
            "title": "Great Work!",
            "icon": "male",
            "type": "optin",
            "content": "Next Course: Find your Customer",
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                "id": "some1",
                "question": "Put your email below to get your results emailed to you and continue onto the next path to find your ideal customer."
              }
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        }
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    }
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}