findyourcustomers.json

{
  "version": 1.0,
  "name": "podcast",
  "primary_color": "",
  "accent_color": "#0000ff",
  "text_color": "",
  "header": {
    "header_img": "//impactful.io/tutorize/app/assets/images/bg-header.jpg",
    "title": "Who is Your Customer?"
  },
  "evaluate": {
    "type": "one_factor",
    "condition": {
      "order": "desc",
      "operation": "*",
      "values": [
        "profits",
        "customers"
      ]
    },
    "results": [
      {
        "branch": "your_customer"
      }
    ]
  },
  "introduction": {
    "icon": "question",
    "title": "Who is Your Customer?",
    "title_bg_color": "#ff0000",
    "tos_title": "Table of Contents",
    "content": "<p>You've now found your niche, and zoomed in on a segment of it.  You're almost ready to become a MicroAuthority.  The next step is to figure out who your customer is.  </p><p>In this short course, you will brainstorm the customers in your niche, segment them, figure out how many of them exist in each segment, and how profitable they are.</p>"
  },
  "courses": [
    {
      "icon": "heart",
      "title": "Find your Customer",
      "social_title_text": "",
      "social_subtitle_text": "",
      "social_description_text": "",
      "social_share_text": "",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "id": "niches",
          "title": "Brainstorm all the customers in your niche.",
          "content": "<p>In the next few steps, you will brainstorm the customers in your niche, segment them, figure out how many of them exist in each segment, and how profitable they are.  <b>This all starts with an uncovery process</b></p><p>No doubt your niche has a lot of different customers, so let's start by brainstorming them.</p><p>A customer segment would represent a different group of people in the supply chain. IE: if your niche is Wedding Photography, you would put the following 5 items in separate boxes: <ul><li>Brides and Grooms</li><li>Professional Wedding Photographers</li><li>Amateur Wedding Photographers</li><li>Photo Developers/Printers</li><li>Family of the Brides/Groom</li></ul></p><p>If you have more than 5 customers you can think of, pick the top 5 in terms of size.  If you have less than 5, segment by location or by demographic.",
          "action": {
            "title": "List 5 Customer in your Niche",
            "icon": "dollar",
            "type": "question",
            "content": "",
            "time": "180",
            "block_text": "List 5 customers in your niche",
            "questions": [
              {
                "id": "punfair_s1_t1",
                "question": "Customer #1"
              },
              {
                "id": "punfair_s1_t2",
                "question": "Customer #2"
              },
              {
                "id": "punfair_s1_t3",
                "question": "Customer #3"
              },
              {
                "id": "punfair_s1_t4",
                "question": "Customer #4"
              },
              {
                "id": "punfair_s1_t5",
                "question": "Customer #5"
              }
            ],
            "button_label": "START THE TASK NOW",
            "completion_button_label": "DONE - What's Next?"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "How Many Customers are There?",
      "social_title_text": "Lorem Ipsum is simply dummy text of the printing and typesetting industry.",
      "social_subtitle_text": "Lorem Ipsum has been the industry's standard dummy text ever since the 1500s",
      "social_description_text": "<strong>Lorem Ipsum is simply dummy text of <strong>the printing and typesetting industry.</strong>",
      "social_share_text": "Lorem Ipsum is simply dummy text of the printing and typesetting industry. !!!!",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "id": "customers",
          "title": "How Many Customers are There?",
          "content": "<p>Now that we've segmented down even further, let's look at how many potential customers there are.    The more potential customers, the better! </p><p>Feel free to do some quick Google searches to figure it out, but don't worry about being exact.  The goal is to make a relative comparison between each niche.",
          "action": {
            "title": "How many customers exist in each niche?",
            "icon": "dollar",
            "type": "question",
            "content": "Make an estimate as to the number of customers in your niche.  Target only the people that speak the language you are targeting (IE English).   Just give a ballpark figure.",
            "time": "300",
            "block_text": "Ready? You've got 5 minutes. Click the red 'Start The Task' button below to begin the timer.",
            "questions": [
              {
                "id": "punfair_s3_t1",
                "question": "Approximately how many customers exist in the following niche: <strong><answer question-id='punfair_s1_t1'></answer></strong>"
              },
              {
                "id": "punfair_s3_t2",
                "question": "Approximately how many customers exist in the following niche: <strong><answer question-id='punfair_s1_t2'></answer></strong>"
              },
              {
                "id": "punfair_s3_t3",
                "question": "Approximately how many customers exist in the following niche: <strong><answer question-id='punfair_s1_t3'></answer></strong>"
              },
              {
                "id": "punfair_s3_t4",
                "question": "Approximately how many customers exist in the following niche: <strong><answer question-id='punfair_s1_t4'></answer></strong>"
              },
              {
                "id": "punfair_s3_t5",
                "question": "Approximately how many customers exist in the following niche: <strong><answer question-id='punfair_s1_t5'></answer></strong>"
              }
            ],
            "button_label": "START THE TASK NOW",
            "completion_button_label": "DONE - What's Next?"
          }
        }
      ]
    },
    {
      "icon": "heart",
      "title": "How Profitable are Your New MicroNiches?",
      "social_title_text": "",
      "social_subtitle_text": "",
      "social_description_text": "",
      "social_share_text": "",
      "show_optin_form": false,
      "show_social_share": false,
      "lessons": [
        {
          "id": "profits",
          "title": "How Profitable is Each Niche?",
          "content": "<p>Now that know your level of expertise, and the number of customer in each niche, let's compare each niche in terms of profitability.  </p><p>Your task is to estimate how much money your customers would be willing to spend for online education or online services per year.<i></p><p>Note that these must be services <b>that you can provide</b> - not physical things like flights or hotels.</p><p>Some common areas where they might spend money would be:</p><ul><li>Online Education</li><li>Online Communities</li><li>Online Services</li><li>Online Coaching or Consulting</li></ul>",
          "action": {
            "title": "How Much will your Customers Spend",
            "icon": "dollar",
            "type": "question",
            "content": "<p>Write a ballpark number as to what your customers will spend per year on online services or online education in each niche.  </p> It doesn't matter if you're exact, you just want to use it as a relative number for the sake of comparing niches.</p>",
            "time": "300",
            "block_text": "Ready to define the profitability if your niches? You've got 10 minutes. Click the red 'Start The Task' button below to begin the timer.",
            "questions": [
              {
                "id": "punfair_s4_t1",
                "question": "How much will customers in the <strong><answer question-id='punfair_s1_t1'></answer></strong> niche be willing to spend on online services or online education per year?"
              },
              {
                "id": "punfair_s4_t2",
                "question": "How much will customers in the <strong><answer question-id='punfair_s1_t2'></answer></strong> niche be willing to spend on online services or online education per year?"
              },
              {
                "id": "punfair_s4_t3",
                "question": "How much will customers in the <strong><answer question-id='punfair_s1_t3'></answer></strong> niche be willing to spend on online services or online education per year?"
              },
              {
                "id": "punfair_s4_t4",
                "question": "How much will customers in the <strong><answer question-id='punfair_s1_t4'></answer></strong> niche be willing to spend on online services or online education per year?"
              },
              {
                "id": "punfair_s4_t5",
                "question": "How much will customers in the <strong><answer question-id='punfair_s1_t5'></answer></strong> niche be willing to spend on online services or online education per year?"
              }
            ],
            "button_label": "START THE TASK NOW",
            "completion_button_label": "DONE - What's Next?"
          }
        }
      ]
    }
  ],
 "results": [
    {
      "id": "your_customer",
      "title": "Result Title",
      "icon": "question",
      "social_title_text": "Great Work!",
      "social_subtitle_text": "",
      "social_description_text": "Like the quiz?  Share it!",
      "social_share_text": "What do you think of me starting an online business catering to  |label:niches|?",
      "show_optin_form": false,
      "show_social_share": true,
      "lessons": [
        {
          "title": "Based on your results, the best niche for you is:",
          "content": "<h3><result type='label' src='niches'></result></h3>This market is worth a whopping $<result type='formula' src='*:customers:profits'></result> per year!<br><br><result type='table' src='niches|customers|profits|*:customers:profits' labels='Niche|Size|Profitability|Annual Revenue'></result>",
          "action": {
            "title": "Title here",
            "icon": "male",
            "type": "optin",
            "content": "Now that you know your niche, it's time to dig deeper and find your customer.",
            "questions": [
              {
                "id": "some1",
                "question": "Put your email below to get your results emailed to you and continue onto the next path to find your ideal customer."
              }
            ],
            "button_label": "Send me the results"
          }
        }
      ]
    }
  ]
}