The prompt gold rush split in two: flea markets and factories. In 2026, both will make noise, but only one will survive scale.
My AI research agent pulled the raw data, and the pattern is loud. Consumers hoard templates. Teams need control. Governance keeps everyone out of the headlines.
The flea markets:
- PromptBase, FlowGPT, PromptHero, and AIPRM put prompts on shelves. AIPRM claims over 2 million users. OpenAI’s GPT Store has millions of custom GPTs. Easy to browse, great for creators, but quality is hit or miss and prompts go stale fast.
The factories:
- LangSmith, Vellum, PromptLayer, and Langfuse treat prompts like code: versioning, evals, tracing, releases. After Humanloop shut down in 2025, teams migrated here. Why? Copy-paste prompts in Notion break the minute models update.