My lease is up at the end of the month and (as of now) it looks like I'm leaving to go out of state to follow my interests in some more programming heavy opportunities in Austin TX as of July 1st.
While you got me I would like to help in some areas that may be harder to do yourself, I cannot do all of them but here are some I feel are important that I can either improve upon or get started for you. In each section, I included the time investment it would take me to work on it so you can really weigh out what's most important to you. These Include the following:
What does that mean? Semantic’s are rules that assign meaning to something. I provided some useful links on the topic below but I thought I'd add some terms you may come across:
JSON-LD, RDF, RDFa - The Code Snippet That stores this information (click here to see the raw JSON-LD I created for the Shopify store)
Web 1.0, Web 2.0, Web 3.0 - (cringe alert) Different version of the web, Web 1.0 - we have the web, Web 2.0 social networks created their a Schema/Semantics for sharing on the web, Web 3.0. http://Schema.org became a thing that allows sharing and understanding for computers to understand things, like Web 2.0 but for an extensive collection of other items like Events, Products, Places, Health, Persons, Organizations and more.
- Organization
- WebSite
- Product
- Place
- Review
- ItemAvailability
- Discontinued
- InStock
- LimitedAvailability
- OnlineOnly
- OutOfStock
- SoldOut
- PreOrder
- Actions - This is tricky but cool, it adds buttons to emails so you don't have to open email, you see this for "Check In"s, or "Events" to add to calendar. I would add Order Shipping Status
Here are some hyperlinks to some of those YouTubes:
- http://bit.ly/semantic1 (5:47) - The Future Internet: Service Web 3.0
- http://bit.ly/semantic2 (2:28) - Jimmy Wales on the Semantic Web
- http://bit.ly/semantic5 (16:51) - Tim Berners-Lee's Doing A Ted Talk About The Topic (He’s the guy that invented to Internet, literally - What an idiot)
- http://bit.ly/semantic6 (4:29) - Web 3.0 - The Internet of Things!
- http://bit.ly/semantic8 (6:29) - An Introduction to the Semantic Web (Video starts at good part at 4m30s)
This stuff will be used in the future to come, and is really hard to quantumly, it's seen its helpful everywhere and is the reason I feel the website is doing pretty well right now (and to Google ads, the shopping ads specifically), one example, of the range of how this is helpful I can think of is it enables you to be web 3.0 ready (I hate calling it web 3.0, the term makes me cringe) this allows your products to used and/or recognized in the upcoming "Internet of things" era, so this lets thinks like the Amazon Eco, or Alexa (or whatever that things called) to be aware of you and your products specifically.
- 1 to 1 1/2 Days Per New Schema (with an exception to this is the "Actions" Schema, this will take 1/2 to 1 Week)
Continue Tweaking and get down costs while improving click through rate. I'd say I'm at around 70% of what I really would like it to be, (for it to be the best it can it can be). I think if I cut off other tasks and focus on this in 2 weeks I think I can get you at around 90-95% This will cut weekly costs by shaving off the what's not attracting BUYING customs.
2 Weeks
Focus on Yahoo, Bing, GoGoDuck, and other search engines, try to get them on par with what I've done with Google. This includes running small ads for a few weeks using the Free $100+ free trial many Search Engines offer.
1 and a Half Weeks
This will include:
There are a couple of approaches to this we can discuss. but for one thing, I know I'd like to stop some of the annoying popups from happening to website visitors that already gave us their email
Setup many different easy to use, beautify Used-Radio-esk themed Email, Campaigns and a boiler plate for you guys to easily get the ball rolling to use your own. Campaigns Include:
This is basically like machine learning, except it's not (ha), here you'd just get the results/stats of your campaigns and have to go back in and update your settings every so often to improve their performance that will allow your campaigns to get smarter and smarter.
For instance, you'd have two emails types running doing the same thing with different wording and one has a 20% click rate and the other has a 60% click rate, you'd kill or update the first set and continue to improve your click through rate.
This can include an array of things and this could go on, and on, so I'll just include two types of email Campaigns I feel you would find most useful, that I feel you may have a hard time figuring out on your own:
After the item has been shipped and they've had time to play with it, it will send them an automated email with the hyperlink back to the product they purchased asking them to review the product. This can also include in incentive for them to do so. This is a double or even a triple whammy; its great follow up, you learn more about your audience and is good SEO, allows results like the following on the McGoogler
(Pro tip: Don't write fake reviews for your own website)
This would be an automated Campaign that would be smart email users, toeing the line between not annoying them (thus having people unsubscribe) and waiting the right amount of time that they are most likely to come back as Customers. You can do a lot with this but one valuable one that comes to mind is (and this would take me prolly 2 weeks or more to do) is to track their user cookies of the time they spend on the site, find what products they were looking at the most and if they didn't return to buy it email them with a discount for their items of interest if we have their email on file.
2 Months to get it really good, I can get you started though.
I have a lot to say here so we can talk if this is the route you ultimately like me to go
varies
The end Thanks, Garrett
https://gist.github.com/UsedRadiosDevelopers/fdb04d64a5e928d390d1264366ede04a