Webmasterei

/**********************************************************************************************
* AdWords Account Management -- Review Search Queries & Post Adjustments via Google Docs. 
* Version 1.0
* Created By: Derek Martin
* DerekMartinLA.com & MixedMarketingArtist.com 
*********************************************************************************************/

var GOOGLE_DOC_URL = "put your url here";
var START_DATE = '20150401';
var END_DATE = '20150415';

Webmasterei

var DESIRED_ROAS = 3.0; // this is the Return on Ad Spend that you are seeking (i.e. 3x1), different from ROI

var PROFIT_MARGIN = 0.25; // this is the standard profit margin that will be used for bid calculations

var MERCHANT_ID ='12345'; // this is the id found at the top right of your Merchant Center account

var DEFAULT_CONVERSION_RATE = 0.02; // set a minimum conversion rate expectation. More on this later

var START_PERIOD = '20160101'; // beginning of the optimization window
var END_PERIOD = '20160131'; // end of optimization window