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December 31, 2025 18:20
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| <article class="assessment"> | |
| <div class="assessment__actions"> | |
| <form action="/assessment_responses/complete/3111933" accept-charset="UTF-8" method="post"><input type="hidden" name="authenticity_token" value="QXORL8Oa+Vaec/u0YMbam2QkPN2UidiAAfhKYQX4TE8rOyYCy+uRLDU6d2kG6OjezCDYwtQpgErnuhj0rKm71A==" autocomplete="off"> | |
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| <header class="assessment__header"> | |
| <h2 class="u-headingpage"> | |
| Review | |
| </h2> | |
| </header> | |
| <p>You have completed all questions!</p> | |
| <p>You may go back, review your questions, and make any updates that you would like or submit below to turn in the results.</p> | |
| <ul class="assessment__questionslist assessment__questionslist--confirm"> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 1 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A client is interested in the Conversions API, but does not have any developer resources available to build an integration. The client already has a cloud-hosted website on Amazon Web Services. The client needs the implementation to be completed quickly and minimize costs.<br><br>Which two approaches could the client take to implement the Conversions API? (Choose two) <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011515_0"><input type="hidden" name="choice_id_58011515[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011515[]" id="choice_id_58011515_0" value="646140" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Set up a direct integration with the client engineering team</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011515_1"><input type="hidden" name="choice_id_58011515[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011515[]" id="choice_id_58011515_1" value="646141" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Work with a third-party partner</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011515_2"><input type="hidden" name="choice_id_58011515[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011515[]" id="choice_id_58011515_2" value="646142" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Set up integration using the Conversions API Gateway</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011515_3"><input type="hidden" name="choice_id_58011515[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011515[]" id="choice_id_58011515_3" value="646143" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Move their website to an approved partner</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011515?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 2 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A Meta advertiser has prepared a .csv file of Offline Conversions but is not able to upload it. An extract of the file it has prepared is shown:<br><br></p><table border="1" style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">email</span></strong></td><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">email</span></strong></td><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">fn</span></strong></td><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">ln</span></strong></td><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">zip</span></strong></td><td style="width: 16.6667%;"><strong><span style="font-family: Courier New, Courier, monospace;">madid</span></strong></td></tr><tr><td style="width: 16.6667%;">[email protected]</td><td style="width: 16.6667%;">[email protected]</td><td style="width: 16.6667%;">John</td><td style="width: 16.6667%;">Doe</td><td style="width: 16.6667%;">96434</td><td style="width: 16.6667%;">BEBE52E7-03EE-455A-B3C4-E57283966239<br></td></tr><tr><td style="width: 16.6667%;">[email protected]</td><td style="width: 16.6667%;"><br></td><td style="width: 16.6667%;">Jane</td><td style="width: 16.6667%;">Dae</td><td style="width: 16.6667%;">33131</td><td style="width: 16.6667%;">AEBE52E7-03EE-455A-B3C4-E57283966239</td></tr></tbody></table><br><br>What should be fixed in this .csv file? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| <p></p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011586_0"><input type="radio" name="choice_id_58011586[]" id="choice_id_58011586_0" value="646180" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Purchase data should be added.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011586_1"><input type="radio" name="choice_id_58011586[]" id="choice_id_58011586_1" value="646181" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">One <span style="font-family: Courier New, Courier, monospace;">email</span> column should be removed.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011586_2"><input type="radio" name="choice_id_58011586[]" id="choice_id_58011586_2" value="646182" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label"><span style="font-family: Courier New, Courier, monospace;">madid</span> should be removed</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011586_3"><input type="radio" name="choice_id_58011586[]" id="choice_id_58011586_3" value="646183" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label"><span style="font-family: Courier New, Courier, monospace;">madid</span> column should NOT be hashed</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011586?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 3 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A brand offers 3 types of classes and wants to retarget users who have purchased one type of class with ads of the other types of classes. <br><br>What is the Meta-recommended way to set up pixel events? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011589_0"><input type="radio" name="choice_id_58011589[]" id="choice_id_58011589_0" value="646152" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Use 3 different standard events (<span style="font-family: Courier New, Courier, monospace;">CompleteRegistration</span>, <span style="font-family: Courier New, Courier, monospace;">SubmitApplication</span>, <span style="font-family: Courier New, Courier, monospace;">Purchase</span>) for 3 types of classes.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011589_1"><input type="radio" name="choice_id_58011589[]" id="choice_id_58011589_1" value="646153" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Use the <span style="font-family: Courier New, Courier, monospace;">SignUpClass</span> custom event with a custom parameter to indicate 3 types of classes.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011589_2"><input type="radio" name="choice_id_58011589[]" id="choice_id_58011589_2" value="646154" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Use the <span style="font-family: Courier New, Courier, monospace;">Purchase</span> standard event with a custom parameter to indicate 3 types of classes.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011589_3"><input type="radio" name="choice_id_58011589[]" id="choice_id_58011589_3" value="646155" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Use 3 different custom events (<span style="font-family: Courier New, Courier, monospace;">SignUpClassA</span>, <span style="font-family: Courier New, Courier, monospace;">SignUpClassB</span>, <span style="font-family: Courier New, Courier, monospace;">SignUpClassC</span>) for 3 types of classes.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011589?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 4 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A Meta advertiser has been trying to upload a .csv file of offline conversions on Business Manager from the previous month. However, the advertiser keeps getting error messages. Here's an extract of the file:<br><br></p><table border="1" style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>event_time</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>value</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>currency</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>order_id</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>email</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>email</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>fn</strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>ln </strong></span></td><td style="width: 11.1111%;"><span style="font-family: Courier New, Courier, monospace;"><strong>zip</strong></span></td></tr><tr><td style="width: 11.1111%;">2023-01-24T11:04:42</td><td style="width: 11.1111%;">39</td><td style="width: 11.1111%;">USD</td><td style="width: 11.1111%;">54378543</td><td style="width: 11.1111%;">[email protected]</td><td style="width: 11.1111%;">[email protected]</td><td style="width: 11.1111%;">John</td><td style="width: 11.1111%;">Doe</td><td style="width: 11.1111%;">96434</td></tr><tr><td style="width: 11.1111%;">2023-01-24T11:04:21</td><td style="width: 11.1111%;">24</td><td style="width: 11.1111%;">USD</td><td style="width: 11.1111%;">54378544</td><td style="width: 11.1111%;">[email protected]</td><td style="width: 11.1111%;"><br></td><td style="width: 11.1111%;">Jane</td><td style="width: 11.1111%;">Dae</td><td style="width: 11.1111%;">33131</td></tr></tbody></table><br><br>What should be fixed in this .csv file? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| <p></p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011603_0"><input type="radio" name="choice_id_58011603[]" id="choice_id_58011603_0" value="646209" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Data must be hashed</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011603_1"><input type="radio" name="choice_id_58011603[]" id="choice_id_58011603_1" value="646210" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">One <span style="font-family: Courier New, Courier, monospace;">email</span> column must be removed</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011603_2"><input type="radio" name="choice_id_58011603[]" id="choice_id_58011603_2" value="646211" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label"><span style="font-family: Courier New, Courier, monospace;">event_name</span> column must be added</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011603_3"><input type="radio" name="choice_id_58011603[]" id="choice_id_58011603_3" value="646212" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label"><span style="font-family: Courier New, Courier, monospace;">phone</span> column must be added</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011603?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 5 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| An ecommerce client holds all their products in one product catalog and updates their inventory daily. Recently, the client observed a decrease purchase performance for their campaigns and an increased number of out-of-stock items on their website. <br><br>Which potential action will fix this issue? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011604_0"><input type="radio" name="choice_id_58011604[]" id="choice_id_58011604_0" value="646197" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Update the product feed hourly to align inventory in the catalog with the website.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011604_1"><input type="radio" name="choice_id_58011604[]" id="choice_id_58011604_1" value="646198" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">For items that are out of stock, but still have a product page, remove these items from the catalog.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011604_2"><input type="radio" name="choice_id_58011604[]" id="choice_id_58011604_2" value="646199" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">For items that are out of stock and no longer have a product page, remove these items from the catalog.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011604_3"><input type="radio" name="choice_id_58011604[]" id="choice_id_58011604_3" value="646200" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Increase the frequency of product catalog update from "daily" to "hourly".</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011604?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 6 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A developer sets up the Conversions API Gateway and connects it to the client's website with the Meta pixel installed. The developer checks the event coverage in Events Manager and sees that while some funnel events are being sent from the Conversions API Gateway, others are not. The developer utilizes the Conversions API Gateway management controls to determine that these same events are not shown in the incoming traffic details.<br><br>What is a possible cause? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011607_0"><input type="radio" name="choice_id_58011607[]" id="choice_id_58011607_0" value="646176" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Events in the browser have been implemented with the pixel IMG tag.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011607_1"><input type="radio" name="choice_id_58011607[]" id="choice_id_58011607_1" value="646177" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">There is a problem with the connectivity between Meta and the Conversions API Gateway.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011607_2"><input type="radio" name="choice_id_58011607[]" id="choice_id_58011607_2" value="646178" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Site visitors' browsers are blocking third-party domains.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011607_3"><input type="radio" name="choice_id_58011607[]" id="choice_id_58011607_3" value="646179" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">A policy configuration is preventing the Conversions API Gateway from forwarding the events to the Conversions API.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011607?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 7 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A client tries to add products to their catalog, but experiences issues when uploading the following .csv file:<br><br></p><table border="1" style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;"><strong><span style="font-family: Courier New, Courier, monospace;">id</span></strong></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>title</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>description</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>link</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>image_link</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>availability</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>price</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>gtin</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>brand</strong></span></td><td style="width: 10%;"><span style="font-family: Courier New, Courier, monospace;"><strong>shipping</strong></span></td></tr><tr><td style="width: 10%;">1</td><td style="width: 10%;">Dog bowl yellow</td><td style="width: 10%;">Yellow bowl</td><td style="width: 10%;">http://www.example.com/bowls/db-1.html</td><td style="width: 10%;">https://www.example.com/bowl.png?id=1<br></td><td style="width: 10%;">in_stock</td><td style="width: 10%;">10 USD</td><td style="width: 10%;"><br></td><td style="width: 10%;">Example</td><td style="width: 10%;">US::Standard:10 USD</td></tr><tr><td style="width: 10%;">2</td><td style="width: 10%;">Dog bowl blue</td><td style="width: 10%;">Blue bowl</td><td style="width: 10%;">http://www.example.com/bowls/db-2.html</td><td style="width: 10%;">https://www.example.com/bowl.png?id=2</td><td style="width: 10%;">in_stock</td><td style="width: 10%;">10 USD</td><td style="width: 10%;"><br></td><td style="width: 10%;">Example</td><td style="width: 10%;">US::Standard:10 USD</td></tr></tbody></table><br><br>What is causing the product upload failure? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| <p></p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011656_0"><input type="radio" name="choice_id_58011656[]" id="choice_id_58011656_0" value="646201" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">The <span style="font-family: Courier New, Courier, monospace;">gtin</span> is not specified.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011656_1"><input type="radio" name="choice_id_58011656[]" id="choice_id_58011656_1" value="646202" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">The <span style="font-family: Courier New, Courier, monospace;">shipping</span> field has an incorrect value.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011656_2"><input type="radio" name="choice_id_58011656[]" id="choice_id_58011656_2" value="646203" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">The <span style="font-family: Courier New, Courier, monospace;">availability</span> field has incorrect values.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011656_3"><input type="radio" name="choice_id_58011656[]" id="choice_id_58011656_3" value="646204" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">The product group <span style="font-family: Courier New, Courier, monospace;">id</span> is not specified for product variants.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011656?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 8 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A client creates a catalog for their inventory of products. The client excludes products on clearance to avoid running dynamic ads on those products. Of their inventory, 25% is on clearance, and their pixel fires for every product on their website. <br><br>What are some potential results of this decision? (Choose 2) <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011694_0"><input type="hidden" name="choice_id_58011694[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011694[]" id="choice_id_58011694_0" value="646168" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">The dynamic ads associated with that catalog experience a drop in retargeting audience size.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011694_1"><input type="hidden" name="choice_id_58011694[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011694[]" id="choice_id_58011694_1" value="646169" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">The catalog’s match rates drop as users visit the items on clearance.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011694_2"><input type="hidden" name="choice_id_58011694[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011694[]" id="choice_id_58011694_2" value="646170" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Products uploaded to the catalog and later removed continue to appear even after a data feed file update.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011694_3"><input type="hidden" name="choice_id_58011694[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011694[]" id="choice_id_58011694_3" value="646171" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Meta ads are unable to optimize for <span style="font-family: Courier New, Courier, monospace;">Purchase</span> events due to clearance products that are purchased.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011694?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 9 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A client runs a lead generation business and wants to leverage their site's lead form data for Advanced Matching. The lead form asks for a first name and phone number, but the client does not have any PII for their site visitors until the form is filled out. The form is submitted asynchronously, and a confirmation message appears without redirecting the visitor to a new page. They currently initialize the pixel when the page loads and send a Lead event after the form is submitted.<br><br>Which actions can the client take to most effectively leverage Advanced Matching? (Choose 2) <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011710_0"><input type="hidden" name="choice_id_58011710[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011710[]" id="choice_id_58011710_0" value="646156" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Turn on automatic Advanced Matching in Events Manager.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011710_1"><input type="hidden" name="choice_id_58011710[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011710[]" id="choice_id_58011710_1" value="646157" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Capture PII with Facebook Login to initialize the pixel with PII before the lead form is submitted.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011710_2"><input type="hidden" name="choice_id_58011710[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011710[]" id="choice_id_58011710_2" value="646158" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Wait to initialize the pixel until the form is submitted, then initialize it with the acquired PII.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011710_3"><input type="hidden" name="choice_id_58011710[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011710[]" id="choice_id_58011710_3" value="646159" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Initialize the pixel when the page loads, then initialize it a second time after PII is acquired, but before the <span style="font-family: Courier New, Courier, monospace;">Lead</span> event is fired.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011710?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 10 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| An advertiser implements Advanced Matching on its pixel, and sees a limited lift in terms of user match rate. A developer prints the user data passed in the console. <br><br>The console is as shown:<br><br><span style="font-family: Courier New, Courier, monospace;">{</span><br><span style="font-family: Courier New, Courier, monospace;"> em: "[email protected]"</span><br><span style="font-family: Courier New, Courier, monospace;"> fn: "John"</span><br><span style="font-family: Courier New, Courier, monospace;"> ln: "Doe"</span><br><span style="font-family: Courier New, Courier, monospace;"> ct: "Menlo Park"</span><br><span style="font-family: Courier New, Courier, monospace;"> st: "California"</span><br><span style="font-family: Courier New, Courier, monospace;"> ph: "13058793456"</span><br><span style="font-family: Courier New, Courier, monospace;">}</span><br><br>Which formatting rules must be applied to this implementation? (Choose 3)<br> <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011712_0"><input type="hidden" name="choice_id_58011712[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011712[]" id="choice_id_58011712_0" value="646192" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Transform to lowercase</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011712_1"><input type="hidden" name="choice_id_58011712[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011712[]" id="choice_id_58011712_1" value="646193" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Transform state into a two-letter format</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011712_2"><input type="hidden" name="choice_id_58011712[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011712[]" id="choice_id_58011712_2" value="646194" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Remove spaces</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011712_3"><input type="hidden" name="choice_id_58011712[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011712[]" id="choice_id_58011712_3" value="646195" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Send postal code instead of city</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011712_4"><input type="hidden" name="choice_id_58011712[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011712[]" id="choice_id_58011712_4" value="646196" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Pass phone numbers without the country code</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011712?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 11 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A travel agency plans to advertise island hotel stays. The agency has a pixel configured on its website where they sell luxury travel goods. The agency expects to advertise and maintain 65 to 80 listings on Instagram and from their Facebook Page. <br><br>The agency needs to set up its listings correctly for its ads and commerce channels.<br><br>Which strategy should the agency use? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011717_0"><input type="radio" name="choice_id_58011717[]" id="choice_id_58011717_0" value="646136" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Update their website with each listing and configure their pixel, then upload the pixel listing data into a new catalog in Commerce Manager.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011717_1"><input type="radio" name="choice_id_58011717[]" id="choice_id_58011717_1" value="646137" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Manually input their listings into a new catalog.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011717_2"><input type="radio" name="choice_id_58011717[]" id="choice_id_58011717_2" value="646138" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Set up an online product feed file that includes all required fields, then upload this file into a new catalog, and schedule regular updates.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011717_3"><input type="radio" name="choice_id_58011717[]" id="choice_id_58011717_3" value="646139" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Maintain a separate online product feed file that includes all of their luxury travel goods, and use this to create a new catalog.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011717?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 12 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A Meta advertiser is interested in obtaining new registrations, and measures a daily average of about 220 registrations on its end. The advertiser's Events Manager displays an average of about 400 <span style="font-family: Courier New, Courier, monospace;">CompleteRegistration</span> events daily.<br><br>What is the likely cause of this discrepancy? (Choose 2) <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011720_0"><input type="hidden" name="choice_id_58011720[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011720[]" id="choice_id_58011720_0" value="646184" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">The <span style="font-family: Courier New, Courier, monospace;">CompleteRegistration</span> event is firing on page load rather than on button click.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011720_1"><input type="hidden" name="choice_id_58011720[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011720[]" id="choice_id_58011720_1" value="646185" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">Two different pixels have been initiated on the page.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011720_2"><input type="hidden" name="choice_id_58011720[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011720[]" id="choice_id_58011720_2" value="646186" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">A race condition exists between the pixel request and the page redirection.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="checkbox" for="choice_id_58011720_3"><input type="hidden" name="choice_id_58011720[]" value="0" disabled="disabled" autocomplete="off"><input type="checkbox" name="choice_id_58011720[]" id="choice_id_58011720_3" value="646187" checked="checked" disabled="disabled" class="checkbox__input"><span class="checkbox__ui"></span><span class="checkbox__label">The <span style="font-family: Courier New, Courier, monospace;">CompleteRegistration</span> event is firing twice for each action.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011720?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 13 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| The website for a nonprofit organization (NPO) contains a donation form. In addition to entering payment information, the form is composed of 2 required fields and 2 optional fields, as shown below:<br><br>First name: required<br>Last name: optional<br>Email: required<br>Phone Number: optional<br><br>When the user clicks <strong>Submit</strong>, the Meta pixel sends the <span style="font-family: Courier New, Courier, monospace;">Donate</span> event. The user is then redirected to the website's home page.<br><br>This NPO optimizes Meta campaigns toward the <span style="font-family: Courier New, Courier, monospace;">Donate</span> event. The pixel reports on only 15% of the actual donations recorded on the website.<br><br>What is the most likely cause of this issue? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011724_0"><input type="radio" name="choice_id_58011724[]" id="choice_id_58011724_0" value="646188" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Hashing the empty fields is causing a data validation error.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011724_1"><input type="radio" name="choice_id_58011724[]" id="choice_id_58011724_1" value="646189" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Automatic Advanced Matching is not configured.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011724_2"><input type="radio" name="choice_id_58011724[]" id="choice_id_58011724_2" value="646190" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Users are not entering their Facebook email addresses.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011724_3"><input type="radio" name="choice_id_58011724[]" id="choice_id_58011724_3" value="646191" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">The page is redirected before the pixel's request is completed.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011724?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 14 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A luxury goods brand wants to list all of their products, including some exclusive items that will be launched to the public 3 months from now.<br><br>How should the brand create its catalog? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011726_0"><input type="radio" name="choice_id_58011726[]" id="choice_id_58011726_0" value="646164" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Create 2 catalogs: 1 catalog with available items and 1 catalog with unavailable items</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011726_1"><input type="radio" name="choice_id_58011726[]" id="choice_id_58011726_1" value="646165" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Leverage the feed schedule upload to automatically upload 3 months into the future</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011726_2"><input type="radio" name="choice_id_58011726[]" id="choice_id_58011726_2" value="646166" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Add all items, regardless of availability</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011726_3"><input type="radio" name="choice_id_58011726[]" id="choice_id_58011726_3" value="646167" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Add all items, but mark the pre-release products as 'out of stock'</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011726?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 15 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A developer wants to set up a Conversions API integration for a client using the Conversions API Gateway service as a partner integration. The client already has a working pixel.<br><br>From which surface can the developer initiate the Conversions API Gateway partner integration flow? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011727_0"><input type="radio" name="choice_id_58011727[]" id="choice_id_58011727_0" value="646172" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Ads Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011727_1"><input type="radio" name="choice_id_58011727[]" id="choice_id_58011727_1" value="646173" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Business Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011727_2"><input type="radio" name="choice_id_58011727[]" id="choice_id_58011727_2" value="646174" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Events Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011727_3"><input type="radio" name="choice_id_58011727[]" id="choice_id_58011727_3" value="646175" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Commerce Manager</span></label> | |
| </li> | |
| </ul> | |
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| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011727?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
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| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 16 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A client has several ecommerce websites that have mutually exclusive products. Each website has its own pixel because the client believes their audiences are distinct. While each website has its own products, all products get added to one, centralized checkout system. <br><br>Which pixel implementation should the client use? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011730_0"><input type="radio" name="choice_id_58011730[]" id="choice_id_58011730_0" value="646148" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Put all pixels on the checkout website and fire the appropriate pixel events.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011730_1"><input type="radio" name="choice_id_58011730[]" id="choice_id_58011730_1" value="646149" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Put all pixels on the checkout site but only fire events for the respective pixel.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011730_2"><input type="radio" name="choice_id_58011730[]" id="choice_id_58011730_2" value="646150" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Split the centralized checkout system for each website.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011730_3"><input type="radio" name="choice_id_58011730[]" id="choice_id_58011730_3" value="646151" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Use one pixel to use across all sites.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011730?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
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| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 17 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| An online clothing business needs to see online sales for men’s clothing over USD 50. The business plans to create custom conversions that fire each time someone makes such a purchase.<br><br>Which pixel event and rule combination must be set to fire custom conversion events in this situation? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011734_0"><input type="radio" name="choice_id_58011734[]" id="choice_id_58011734_0" value="646160" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">A <span style="font-family: Courier New, Courier, monospace;">Purchase</span> event with a URL rule.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011734_1"><input type="radio" name="choice_id_58011734[]" id="choice_id_58011734_1" value="646161" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">An <span style="font-family: Courier New, Courier, monospace;">AddToCart</span> event with a parameter rule.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011734_2"><input type="radio" name="choice_id_58011734[]" id="choice_id_58011734_2" value="646162" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">A <span style="font-family: Courier New, Courier, monospace;">Purchase</span> event with a parameter rule.</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011734_3"><input type="radio" name="choice_id_58011734[]" id="choice_id_58011734_3" value="646163" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">A <span style="font-family: Courier New, Courier, monospace;">Purchase</span> event with no rules.</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011734?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
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| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 18 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A developer deploys Conversions API Gateway to an existing AWS EC2 service that also runs other applications. After a period of time, the Conversions API Gateway instance starts to show alerts regarding CPU and memory constraints. The developer checks the traffic being processed by the instance, and there does not seem to be a significant change. <br><br>Which course of action should the developer be directed to take? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011740_0"><input type="radio" name="choice_id_58011740[]" id="choice_id_58011740_0" value="646205" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Check for other services exceeding service Limits on AWS EC2 Resources</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011740_1"><input type="radio" name="choice_id_58011740[]" id="choice_id_58011740_1" value="646206" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Restart Conversions API Gateway</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011740_2"><input type="radio" name="choice_id_58011740[]" id="choice_id_58011740_2" value="646207" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Check Event Manager for diagnostic messages regarding event latency</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011740_3"><input type="radio" name="choice_id_58011740[]" id="choice_id_58011740_3" value="646208" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Downgrade Conversions API Gateway to an earlier version</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011740?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 19 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| A company wants to target users who have recently visited its website with a Meta ad campaign.<br><br>What are the initial steps the company should take to achieve this objective? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011741_0"><input type="radio" name="choice_id_58011741[]" id="choice_id_58011741_0" value="646132" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Verify the domain and generate a Meta pixel code snippet and implement it on its website</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011741_1"><input type="radio" name="choice_id_58011741[]" id="choice_id_58011741_1" value="646133" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Install a JavaScript SDK and place the Facebook Like button on its website</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011741_2"><input type="radio" name="choice_id_58011741[]" id="choice_id_58011741_2" value="646134" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Create a lookalike audience with its customer list</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011741_3"><input type="radio" name="choice_id_58011741[]" id="choice_id_58011741_3" value="646135" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Ask the users to provide contact information on its website and send that information to Meta</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
| <div class="question__submit"> | |
| <a class="button button--secondary" rel="external" href="/assessment_response_questions/edit/58011741?survey=false&target_path_after_submit=%2Fassessment_responses%2Fconfirm_completion%2F3111933%3Fsurvey%3Dfalse"> | |
| Edit Your Answer | |
| </a> </div> | |
| </li> | |
| <li class="assessment__questionslistitem question"> | |
| <div class="question__question"> | |
| <h3 class="question__title"> | |
| Question 20 of 20 | |
| </h3> | |
| <p class="question__body"> | |
| An advertiser needs to create a Meta pixel to better understand user activities on its website and retarget a certain audience. <br><br>What tool should the advertiser use to create the Meta pixel? <span class="question__watermark" aria-hidden="true">4392279</span> | |
| </p> | |
| </div> | |
| <div class="question__answer"> | |
| <ul class="question__choices" data-question-type="multiplechoice"> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011742_0"><input type="radio" name="choice_id_58011742[]" id="choice_id_58011742_0" value="646144" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Ads Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011742_1"><input type="radio" name="choice_id_58011742[]" id="choice_id_58011742_1" value="646145" checked="checked" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Events Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011742_2"><input type="radio" name="choice_id_58011742[]" id="choice_id_58011742_2" value="646146" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Commerce Manager</span></label> | |
| </li> | |
| <li class="question__choicesitem"> | |
| <label class="radio" for="choice_id_58011742_3"><input type="radio" name="choice_id_58011742[]" id="choice_id_58011742_3" value="646147" disabled="disabled" class="radio__input"><span class="radio__ui "></span><span class="radio__label">Ads Center</span></label> | |
| </li> | |
| </ul> | |
| </div> | |
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