Created
June 24, 2023 20:46
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| # Value of the objective function (ROI) | |
| print(f"The Optimal Objective Value {opt_model.objVal}") | |
| # Values of decision variables (Funds allocated to each channel) | |
| opt_df = pd.DataFrame.from_dict(x_vars, orient="index", columns=["Variable Object"]) | |
| opt_df.reset_index(inplace=True) | |
| opt_df.rename(columns={"index": "Media"}, inplace=True) | |
| opt_df["Budget Allocated"] = opt_df["Variable Object"].apply(lambda item: item.X) | |
| plt.bar(opt_df["Media"], opt_df["Budget Allocated"]) | |
| plt.xlabel("Media") | |
| plt.ylabel("Budget Allocated") | |
| plt.title("Optimized Budget Allocation") | |
| plt.xticks(rotation='vertical') | |
| plt.tight_layout() | |
| plt.show() |
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