Created
June 30, 2023 23:25
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| mmm, trace = BayesianMMM("Q") | |
| paid_search_df = pd.DataFrame({ | |
| 'quarter': "Quarter "+pd.PeriodIndex(dates, freq='Q').astype(str).str[-1].astype(str).values, | |
| 'coefficient': trace['posterior']['coefficient_PAID_SEARCH'].mean(axis=(0,1)) | |
| }) | |
| paid_search_df.groupby('quarter').mean().plot.bar(); | |
| plt.title("Paid Search Effectiveness over Quarters") | |
| plt.ylim(bottom=0.12) |
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