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November 4, 2013 06:46
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Gen Hack Day 2
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| # Jackie Goldberg, Yahoo Design @montdor | |
| ## 5 ides for content design | |
| 1. *INNOVATE* | |
| - Disrupt with balance [life line to hang on to] | |
| - Honor Nielson's Law of Internet UX | |
| - make diversity meaningful | |
| 2. *CLARIFY* | |
| - stick to graphic design basics (contrast, color, composition) | |
| - stick to news basics (don't bury the lead) | |
| - ART >>> | |
| 3. *ENRICH* | |
| - Design Serendipity [happy accident] | |
| - Remix [high and low forms] high fashion with low | |
| - [Into the Gloss](http://intothegloss.com) <= product + editorial + commerce | |
| - Shopping beat editorial with experience | |
| 4. *ENGAGE* | |
| - Story *greather than* article | |
| - Consumption > reading | *"Social media ruined it all"* | |
| - Tumblr | meaningful feedback that honors content | **the reblog** | |
| - "What gets you in is not what makes you stay" | |
| 5. *PREDICT* | |
| - History is the best indicator | |
| - Clicking is "costly" | |
| - Design for interruption — or a binge | "Breaking Bad" shows how binge watching exist only because we can today. Tools create consumption. | |
| - The medium is the message | |
| ## Q&A | |
| - Advertising within large project stories | |
| - Discover by breadth or depth | |
| - Consider threshold for entry | |
| - Art + Psych + Shop |
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