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Business Insights for a New CEO using Historical Transactional Data from Bright Coffee Shop

Data Flow & Architecture Documentation

System Architecture Overview

The Bright Coffee Shop Analytics solution is built on a modern, layered data architecture designed to transform raw operational data into actionable business intelligence. The system processes 149,116 transactions across three store locations, enabling data-driven decision-making at every level of the organization.


Architecture Diagram

Diagram | Will auto delete in 7 days


Data Analysis in Excel

CSV FILE | Will AUTO DELETE IN 3 DAYS


Key Business Insights

Dataset Scope: 149,116 transactions | Period: January–June 2023 | Stores: 3 locations | SKUs: 80 unique products


1. Revenue Overview

Metric Value
Total Revenue ZAR 698,812
Average Transaction Value ZAR 4.69
Unique SKUs 80
Store Locations 3
Time Period Jan–Jun 2023

2. Sales by Product Category

Coffee and Tea dominate revenue at 67% combined — representing the non-negotiable core business drivers requiring continued investment and inventory priority.


3. High vs. Low Performers

Top Performer:

  • Barista Espresso: ZAR 91,406

Bottom 5 Products (Rationalization Candidates):

  • Green beans
  • Organic Chocolate
  • (and 3 others generating <ZAR 2,800 each)

Recommendation: Evaluate discontinuation or promotional strategies for bottom-tier products.


4. Peak Hour Analysis

Critical Window: 8:00 AM – 10:00 AM

  • Accounts for 37% of daily revenue
  • Highest operational priority for staffing and inventory

5. Monthly Trend Analysis

Month Revenue Notes
January ZAR 81,678 Baseline
February [Dip] ⚠️ Requires investigation
June ZAR 166,486 104% growth from Jan

Trend: Near doubling of revenue over 6-month period.


6. Store Performance

  • All three locations perform within 3% variance
  • Lower Manhattan trails slightly
  • Network demonstrates balanced geographic distribution

7. Day-of-Week Patterns

Weekdays consistently outperform weekends

Period Performance
Weekdays Strong
Saturday Weakest day

Opportunity: Targeted weekend promotions to lift Saturday performance.


Technical Implementation Notes

  • Data Warehouse: Snowflake cloud platform
  • ETL Tooling: Custom pipeline with schema validation
  • BI Tools: Power BI / Tableau compatible
  • Data Refresh: Automated scheduled reports
  • Query Interfaces: MySQL / MS SQL Server support

Document Version: 0.0

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