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@achuthhadnoor
Last active April 18, 2023 07:41
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DBS public facing websites
Problem: Improving performance and user experience of DBS.com.cn website for Chinese users.
Context: DBS Bank identified that the performance and user experience of their website, DBS.com.cn, was subpar for Chinese users due to slow loading times and suboptimal design. As a front-end developer, you were tasked with finding solutions to improve the website's performance and user experience for Chinese users.
Solution:
Content Delivery Network (CDN): Implementing a CDN specifically optimized for Chinese users, with edge servers located in China, to deliver website content faster to users within the country. This helped reduce latency and improve the website's loading times.
Localization and Cultural Considerations: Adapting the website's design, content, and user interface to cater to Chinese users' preferences and cultural norms. This involved using appropriate fonts, colors, images, and language, as well as ensuring compliance with local regulations and policies.
Performance Optimization: Conducting thorough performance audits to identify and optimize performance bottlenecks, such as heavy images, unnecessary scripts, and CSS optimization. Implementing techniques such as lazy loading of images, code minification, and caching to reduce the website's load times and improve overall performance.
Mobile Optimization: Ensuring the website's responsiveness and mobile-friendliness for Chinese users who predominantly access websites on mobile devices. Optimizing the website's layout, design, and performance for smaller screens to provide a seamless user experience across different devices.
Accessibility: Ensuring the website meets accessibility standards, such as WCAG 2.0, to ensure all users, including those with disabilities, can access and use the website effectively.
Cross-Browser Compatibility: Ensuring the website's compatibility with major web browsers used in China, such as Chrome, Firefox, and Internet Explorer, to provide consistent user experience across different browsers.
Continuous Monitoring and Optimization: Regularly monitoring the website's performance and user feedback to identify areas for further optimization and improvement. Implementing data-driven optimizations based on user behavior and performance metrics to continuously enhance the website's performance and user experience.
By implementing these solutions, you were able to significantly improve the performance and user experience of DBS.com.cn website for Chinese users, resulting in faster loading times, better design, and improved overall user satisfaction.
Further: The same is implemented in Taiwan, Indonesia, India and singapore.
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