Building great products - talk

Building Great Products
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1. Intro
    a. talk
    b. me
2. Vision realized
    a. "Like Facebook" already failed
    b. it's your baby
    c. target customer
        1. why do they need it
        2. are others "passionate" or just agreeing
        3. not too broad
        4. Ask how would they solve the problem?
    d. KISS - features
3. Gather requirements
    a. Developers will create what they "think" you mean if requirements are sparse
    b. Build domain language – define names and meanings that business and developers stick to
4. timelines
    a. imaginary deadlines kill, make them real
    c. tweak feature set to time available, not the other way around
5. developers
    a. offshore, OK but need effective management in place
    b. Local,
        1. same timezone, or close
        2. speak the same "language" (refer to meaning != language)
        3. similar values
    c. Let them be professionals
        1. sometimes "no" is the best answer
6. Staffing
    a. agencies
    b. user groups
    c. conferences
    d. job sites
    e. referrals
6. building
    a. API first
    b. responsive site 2nd
7. Measure
    a. usage
        1. who is using it
        2. how are they using it (usability study)
        3. why are they using it
    b. conversion
    c. roi
8. Funding
    a. find the right partners
    b. don't accept money from someone you don't like
    c. focus should benefit you, not them. They will make money in any way.