Working doc for ThinkUp subject lines

insights_subjects.md

In order to transition to the new subject lines, we'll need to rewrite the body of several of the insights. I've highlighted the needs for each insight, below, but it shakes down to:

Minor rewrite	No rewrite
19	15

Activity Spike (activityspike.php):

• Post activity spikes for the past 7, 30, and 365 days.
  • 30-day: MED
  • 365-day: HIGH
  • 7-day: LOW
• Subject:
  • Highs:
    • it's a new 30-day high!
    • your best in 365 days!
    • a new 365-day record!
    • it's a 7-day high
  • Spikes:
    • %multiplier times more %activity-s
    • your %post got %multiplier times more %activity-s
    • %mutliplier times better than your %period average
    • %mutliplier times more %activity-s than your %period-day average
• Needs new text: Combine old headlines + body

All About You (allaboutyou.php):

• How often you referred to yourself ("I", "me", "myself", "my") in the past week.
• Sundays for Twitter, Wednesdays otherwise
  • Weekly: LOW
• Subject:
  • a story about you
  • sometimes it's all about you
  • you make it personal
  • a moment of self-reflection
• Needs new text: No

Amplifier (amplifier.php):

• How many more users a message reached due to your reshare or retweet; the top total from yesterday.
  • Daily: MED (triggered)
• Subject:
  • a friendly boost for %other_user
  • a big %share_type for %other_user
  • a little help for %other_user
  • %other_user reaches a new audience
• Needs new text: Move current headline logic to body text

Biggest Fans (biggestfans.php):

• Who has liked your posts the most over the last 7 and 30 days.
• Sundays for Twitter, Wednesdays otherwise, and 1st of the month for Twitter, 2nd otherwise
  • Monthly: HIGH
  • Weekly: MED
• Subject:
  • you've got a friend in %other_user
  • %other_user gets it
  • %other_user thinks you're likeable
  • %other_user likes your take
  • %other_user is a fan
• Needs new text: Yes (prob combine old headline and body)

Big Reshare (bigreshare.php):

• Retweet or reshare by someone with more followers than you have.
  • Daily: MED (triggered)
• Subject:
  • %other_user lends a hand
  • %other_user spreads the word
  • a big %share_type from %other_user
  • %other_user delivers a boost
• Needs new text: Tweak and then move current headline text into body

Click Spike (clickspike.php):

• Link click spikes and high insights for the past 7, 30, and 365 days.
  • Weekly: MED
  • Monthly: MED
  • Annually: HIGH
• Ignore

Congrats Count (Congrats-o-meter) (congratscount.php):

• How often you've congratulated someone in the past month, and for what.
• 16th of the month
  • Monthly: MED
• Subject:
  • (a) congrats-worthy %post(s)
  • championing %other_user
  • congrats to %other_user
  • %other_user had some great news
• Needs new text: No

Exclamation Count (exclamationcount.php):

• How often you used exclamation points!!!!!
• 12th of the month (Twitter), 15th of the month (Facebook)
  • Monthly: MED
• Note:
  • Need to change dates for subject 3 (!!!)
• Subject:
  • the emphasis is yours!!!
  • OMG you're serious!
  • the !!!'s of %month
• Needs new text: No

Facebook Profile Prompt (facebookprofileprompt.php):

• Reminder to update a potentially outdated Facebook profile.
• 15th of the month (every other month)
  • Monthly: LOW
• Subject:
  • your Facebook profile is a little stale
  • your %total-month-old profile
• Needs new text: No (though I'd swap the first and second sentences in the text)

Favorited Links (favoritedlinks.php):

• Posts you've liked or favorited that contain links each day.
  • Daily: LOW
• Subject:
  • the latest links you %liked
  • some %likeable links
  • %total links you %liked
• Needs new text: Move headline to body text

Favorite Flashback (favoriteflashbacks.php):

• Posts you favorited on this day in years past.
  • Daily: MED
• Subject:
  • a flashback from %other_user
  • a blast from %other_user's past
  • an old favorite from %other_user
  • an old favorite from %year
• Needs new text: Combine old headline and text, or just replace text with headline.

F-Bomb Count (fbombcount.php):

• How often you drop an f-bomb.
• 4th of the month for Twitter, 6th otherwise
  • Monthly: LOW
• Subject:
  • zero fucks are given
  • %total fucks are given
  • F bombs rain from the sky
  • the fucks are judiciously distributed
• Needs new text: No

Flashback (flashbacks.php):

• The most popular posts you published on this day in years past.
  • Daily: MED
• Subject: (needs work)
  • a look in the rearview
  • a stroll down memory lane
  • a popular %post_type from %year
  • your best post from %total year(s) ago
• Needs new text: No

Follow Count Visualizer (followcountvisualizer.php):

• How many people follow you, described as a real-world group.
  • Trigger: HIGH
• Note:
  • This is kind of a tough one. Need to prepend current headlines to body copy.
• Subject:
  • you've got more followers than...
  • you've got enough followers to...
  • your %total followers are enough to...
• Needs new text: Combine old headlines and text

Follower Count (followercounthistory.php):

• Upcoming follower count milestones (chart).
• Sundays for Twitter, Wednesdays otherwise, and 1st of the month for Twitter, 2nd otherwise
  • Monthly: MED
  • Weekly: MED
• Note: Why is this monthly and weekly?
• Subject:
  • your road to %total followers
  • when you'll hit %total followers
  • %time %period to %total followers
• Needs new text: Combine old headlines + body

Frequency (frequency.php):

• How frequently you posted this week as compared to last week.
• Mondays for Twitter, Thursdays otherwise
  • Weekly: LOW
• Note: Why only week over week? Should definitely do this monthly.
• Subject:
  • a quiet %period on %network
  • a slower %period on %network
  • a vacation from %network
  • an active %period on %network
  • a busy %period on %network
  • a normal %period on %network
  • business as usual on %network
• Needs new text: Combine headline + body

Hello ThinkUp (hellothinkupinsight.php):

• Sample insight.

Interactions (interactions.php):

• People you mentioned in your posts in the last week.
• Wednesdays for Twitter, Saturday otherwise
  • Weekly: MED
• Subject:
  • a conversation with %other_user
  • %total minutes with %other_user
• Needs new text: Combine old headline + body

Interesting Followers (interestingfollowers.php):

• New least likely, verified, and local followers.
  • Mult Verified: HIGH
  • Verified: MED
  • Unlikely: MED
  • Local: LOW
• Subject:
  • you've got a new verified follower!
  • you've got %total new verified followers!
  • you've got an interesting new follower
  • you've got a new follower nearby
• Needs new text: No

Video Like Spike (likespike.php):

• Like spikes and high insights for videos posted the past 7, 30, and 365 days.
• Ignore

Link Prompt (linkprompt.php):

• Pings you about posting interesting links in your updates.
  • Daily: LOW
• Subject:
  • time for an interesting link
  • %total days without a link
  • link-free for %total days
• Needs new text: Combine headline + body

List Membership (listmembership.php):

• New lists to which you've been added (chart).
  • Trigger: LOW
• Subject:
  • a new list for your collection
  • a new list called %list_name
• Needs new text: No

Location Sharing Awareness (locationawareness.php):

• How often you shared your location.
• Weekly, Fridays for Twitter, Wednesday for Facebook and Monthly, 26th for Facebook, 28th for Twitter
  • Weekly: MED
  • Monthly: HIGH
• Subject:
  • you've been spotted in the wild
  • you've been sharing your location
  • %total location shares
  • %time hours/minutes on the map
• Needs new text: No

LOL-o-meter (lolcount.php):

• How often you post that you are LOLing.
• 3rd of the month for Twitter, 5th otherwise
  • Monthly: MED
• Subject:
  • the LOLs of %month
  • you LOL at %other_user
  • %other_user provides the LOLs
  • %other_user delivers the LOLs
• Needs new text: No

Long-lost Contacts (longlostcontacts.php):

• People you follow and haven't replied to in over a year.
• Thursdays for Twitter, Mondays otherwise
• Emphasis:
  • Weekly: MED
• Note:
  • Would be interesting to include that last interaction?
  • Seems better if we only focused on one user rather than groups?
  • Does this insight require you to reply to a thread starter, or reply to any tweet?
• Subject:
  • reflecting on %other_user
  • remembering %other_user
  • your last interaction with %other_user
  • an old conversation with %other_user
• Needs new text: Combine headline + body (or kill body).

Meta-Posts Count (metapostscount.php):

• How often you post about the service you are using
• Weekly (Tuesday for Facebook, Thursday for Twitter)
• Emphasis:
  • Weekly: LOW
• Subject:
  • %total %posts about %network
  • it's %network all the way down
• Needs new text: No

Metweet (metweet.php):

• How many times you share tweets mentioning yourself.
• Tuesdays
• Emphasis:
  • Weekly: LOW
• Subject:
  • retweets about you
  • a metweet alert
• Needs new text: Combine old headline + body

Video View Minutes (minutesviewed.php):

• Highlights videos that have been viewed for a larger number of minutes than your average videos.
• Ignore

Olympics 2014 (olympics2014.php):

• Did you mention the Olympics?
• Sunday, February 23, 2014
• Ignore

Oscars 2014 (oscars2014.php):

• Did you mention the Oscars?
• Tuesday, March 4, 2014
• Ignore

Outreach Punchcard (outreachpunchcard.php):

• What times of day your posts get the biggest reaction.
• Saturdays for Twitter, Tuesdays otherwise
• Emphasis:
  • Weekly: MED
• Note: Should do monthly?
• Subject:
  • last week's magic hour
  • a great time to %post
  • the right time to %post
  • a time to %post
• Needs new text: Combine old headlines + body

Photo Prompt (photoprompt.php):

• Reminds you to post a new photo if you posted a photo in the last 14 days, but not the last 7 days.
• Weekly, Fridays for Twitter, Monday for Facebook
• Emphasis:
  • Weekly: LOW
• Subject:
  • it may be time for a pic
  • a week without pics
  • a thousand words unsaid
• Needs new text: No

Response Time (responsetime.php):

• How quickly your posts generate replies, favorites, and reshares every week.
• Fridays for Twitter, Mondays otherwise
• Note: I have trouble with this insight; the numbers/measures are too abstract to the point that they feel kind of meaningless. What does it mean that you get 1 something every X?
• Emphasis:
  • Weekly: MED
• Subject:
  • 1 %post_action every %total %time_measurement
• Needs new text: Combine old headlines + body

Saved Search Results (savedsearchresults.php):

• When there are new posts containing saved keyword search terms.
• Ignore

Split Opinions (splitopinions.php):

• Hightlights videos that split the audience with a like or dislike percentage of 40 - 60 percent.
• Ignore

Style Stats (stylestats.php):

• Stats on different types of posts in the past week.
• Saturdays for Twitter, Tuesdays otherwise
• Emphasis:
  • Weekly: LOW
• Subject:
  • %post_action_or_type's are on the rise
  • a good week for %post_action_or_type
• Needs new text: Combine old headlines + body

Subscriber Change (subscriberchange.php):

• How videos affected your subscriber count
• Ignore

Thanks Count (thankscount.php):

• How often you used phrases of gratitude.
• 2nd of the month for Twitter, 4th otherwise
• Emphasis:
  • Monthly: LOW
• Subject:
  • a good deal of gratitude in %last_month
  • an abundance of appreciation in %last_month
  • a word of thanks in %last_month
• Needs new text: No

Time Spent (timespent.php):

• How much time has a user spent posting on a given network.
• First run, 3rd of the month for Facebook, every 100 tweets for Twitter
• Emphasis:
  • Monthly: MED
• Subject:
  • %total more minutes on %network
  • %total minutes of quality time on %network
• Needs new text: Combine old headlines + body

Twitter Age (twitterage.php):

• How much of Twitter's life have you been a user?
• Once (on first crawl)
• Emphasis:
  • Once: HIGH
• Subject:
  • you joined Twitter before...
• Needs new text: Combine old headlines + body

Twitter Birthday (twitterbirthday.php):

• A happy birthday notice and comparison to the join dates of the people you follow.
• Yearly, on anniversary of joining Twitter
• Emphasis:
  • Annually: HIGH
• Subject:
  • a Very Happy %ordinal_age Twitter Birthday!
• Needs new text: No

Percentage Viewed Duration (viewduration.php):

• Videos which have a higher or lower than average percentage viewed duration.
• Ignore

View Spike Insight (viewspike.php):

• Video view spike and high insights for the past 7, 30, and 365 days.
• Ignore

Weekly and Monthly Best Posts (weeklybests.php):

• Your most popular posts from last week and last month.
• Thursdays for Twitter, Sunday otherwise, and 1st of the month
• Emphasis:
  • Weekly: MED
  • Monthly: HIGH
  • Annually: HIGH
• Subject:
  • your most popular posts this %period
  • your most popular posts from %month
• Needs new text: Combine old headlines + body

Weekly Graph (weeklygraph.php):

• Summarize and display a simple chart of responses to last week's posts.
• Wednesdays for Twitter, Saturday otherwise
• Note: I don't understand this insight. Seems arbitrary whenever I get it.
• Emphasis:
  • Weekly: MED
• Subject:
  • a breakdown of last %period's %posts
  • a %period of [likes|shares|comments]
  • the [likes|shares|comments] have it
  • last week in %username's %posts
• Needs new text: No