Speaker 1 0:00
You've just been added to the med spa marketing group chat. This group chat that you're about to listen to is with me and Mitch and our good buddy Charlie, over at line. If you don't know what line is, line is a software that monitors call performance. I know monitoring sometimes can feel a little big brothery and icky, but just know that the data that you're able to get through line is really important when it comes to coaching and tracking and seeing how marketing is performing. Yeah,
Speaker 2 0:30
there's kind of this tension between data and acquisition of that data, right? How do you get the data? And that's the beautiful thing about line, is that where most of the time, in order to get data, insights into how your business is performing in a category. It requires time spent. It requires a person going in sifting through data, which requires hours, which requires capacity. And most practices don't have a overabundance of payroll hours that they're looking to Oh, you do this now, ri