adeleinr · February 22, 2023 21:20
diff --git a/gistfile1.txt b/gistfile1.txt
 Working backwards
 =================

 Used Amazon among others, before creating a new feature or product create a press release for it. Iterate until it is well "Adopted" by the internal team.

 Heading: Name the product in a way the reader (i.e., your target customers) will understand.

 Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

 Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

 Problem: Describe the problem your product solves.

 Solution: Describe how your product elegantly solves the problem.

 Quote from You: A quote from a spokesperson in your company.

 How to Get Started: Describe how easy it is to get started.

 Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit.

 Closing and Call to Action: Wrap it up and give pointers where the reader should go next.

 Part of keeping it simple means writing for mainstream customers, a technique McAllister calls "Oprah-speak." "Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience," he writes. "That's 'Oprah-speak,' not 'geek-speak.'"
	Working backwards
	=================

	Used Amazon among others, before creating a new feature or product create a press release for it. Iterate until it is well "Adopted" by the internal team.

	Heading: Name the product in a way the reader (i.e., your target customers) will understand.

	Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

	Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

	Problem: Describe the problem your product solves.

	Solution: Describe how your product elegantly solves the problem.

	Quote from You: A quote from a spokesperson in your company.

	How to Get Started: Describe how easy it is to get started.

	Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit.

	Closing and Call to Action: Wrap it up and give pointers where the reader should go next.

	Part of keeping it simple means writing for mainstream customers, a technique McAllister calls "Oprah-speak." "Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience," he writes. "That's 'Oprah-speak,' not 'geek-speak.'"