Mixpanel / Adobe: Event Model + Hit Model

merchandising-evars.js

/***
 * 
 * MIXPANEL vs ADOBE ANALYTICS
 * merchandising eVars and client side attribution    👎
 * sending events and passing objects with properties  👍
 */



// ADOBE ANALYTICS: merchandising eVars and client side attribution

// Product View Event, attributed to internal search
s.events = "prodView";
s.products = ";productId12345;;;;eVar76=internal_search"; // Set eVar76 to "internal_search" for product "productId12345"
s.tl(true,'o','Product View'); // Send the product view event

// Add to Cart Event attributed to category page
s.events = "scAdd";
s.products = ";productId67890;1;29.99;;eVar76=category_page"; // Set eVar76 to "category_page" for product "productId67890"
s.tl(true,'o','Add to Cart'); // Send the add to cart event

// Purchase Event, attributed to event1 and event2
s.events = "purchase";
s.products = ";productId12345;1;49.99;;event1"; // Include event1 for product "productId12345"
s.products += ",;productId67890;2;59.98;;event2"; // Include event2 for product "productId67890"
s.tl(true,'o','Purchase'); // Send the purchase event


// MIXPANEL: events and properties

mixpanel.track("Product View", {
	"Product ID": "12345",
	"attributed to": "internal search"
});

mixpanel.track("Add to Cart", {
	"Product ID": "67890",
	"quantity": 1,
	"price": 29.99,
	"attributed to": "category page"
});


// no explicit attribution is required on the purchase 
// you get to define your attribution strategy in the analysis UI
mixpanel.track("Purchase", {
	"basket": [
		{
			"Product ID": "12345",
			"quantity": 1,
			"price": 49.99,
			"event": "event1"
		},
		{
			"Product ID": "67890",
			"quantity": 2,
			"price": 59.98,
			"event": "event2"
		}
	]
})

// note: mParticle has a very similar (event based) API to Mixpanel