-

diff --git a/lyfe-mobile/openx_proto/openx_proto.pb.go b/lyfe-mobile/openx_proto/openx_proto.pb.go
index 2f2f102..e6db8cf 100644
--- a/lyfe-mobile/openx_proto/openx_proto.pb.go
+++ b/lyfe-mobile/openx_proto/openx_proto.pb.go
@@ -631,6 +631,44 @@ func (m *User) GetExt() []*ExtKeyValue {
 	return nil
 }
 
+type App struct {
+	id        *string `protobuf:"bytes,1,opt,name=idb" json:"id,omitempty"`
+	name      *string `protobuf:"bytes,2,opt,name=name" json:"name,omitempty"`
+	bundle    *string `protobuf:"bytes,3,opt,name=bundle" json:"bundle,omitempty"`
+}
+
+func (m *App) Reset()         { *m = App{} }
+func (m *App) String() string { return proto.CompactTextString(m) }
+func (*App) ProtoMessage()    {}
+
+func (m *App) GetAppId() string {
+        if m != nil && m.id != nil {
+		return *m.id
+	}
+        if m != nil && m.name != nil {
+		return *m.name
+	}
+        if m != nil && m.bundle != nil {
+		return *m.bundle
+	}
+	return ""
+}
+
+func (m *App) GetName() string {
+        if m != nil && m.name != nil {
+		return *m.name
+	}
+	return ""
+}
+
+func (m *App) GetBundle() string {
+        if m != nil && m.bundle != nil {
+		return *m.bundle
+	}
+	return ""
+}
+
+
 type ThirdPartyKeyValue struct {
 	Key              *string `protobuf:"bytes,1,opt,name=key" json:"key,omitempty"`
 	Value            *string `protobuf:"bytes,2,opt,name=value" json:"value,omitempty"`
@@ -721,6 +759,7 @@ type BidRequest struct {
 	ImplementationType *string               `protobuf:"bytes,32,opt,name=implementation_type" json:"implementation_type,omitempty"`
 	SslEnabled         *bool                 `protobuf:"varint,33,opt,name=ssl_enabled" json:"ssl_enabled,omitempty"`
 	User               *User                 `protobuf:"bytes,34,opt,name=user" json:"user,omitempty"`
+	App                *App                  `protobuf:"bytes,37,opt,name=app" json:"app,omitempty"`
 	XXX_unrecognized   []byte                `json:"-"`
 }
 
@@ -966,6 +1005,14 @@ func (m *BidRequest) GetUser() *User {
 	return nil
 }
 
+func (m *BidRequest) GetBidApp() *App {
+	if m != nil {
+		return m.App
+	}
+	return nil
+}
+
+
 type BidResponse struct {
 	// OPENX identifiers
 	ApiVersion *int32 `protobuf:"varint,1,req,name=api_version" json:"api_version,omitempty"`
diff --git a/lyfe-mobile/parsers/common.go b/lyfe-mobile/parsers/common.go
index d5cf794..73052dc 100644
--- a/lyfe-mobile/parsers/common.go
+++ b/lyfe-mobile/parsers/common.go
@@ -216,3 +216,16 @@ func CreateLyfeID(ip, ua string) string {
 	io.WriteString(h, combo)
 	return hex.EncodeToString(h.Sum(nil))
 }
+
+// Return the URL if it's a recognized app store
+// Otherwise return a blank string.
+
+func OnlyStoreURL(url string) string {
+	if (strings.Index(url, "http://play.google.com/") == 0 ||
+		strings.Index(url, "http://itunes.apple.com/") == 0 ||
+		strings.Index(url, "https://play.google.com/") == 0 ||
+		strings.Index(url, "https://itunes.apple.com/") == 0) {
+		return url
+	}
+	return ""
+}
diff --git a/lyfe-mobile/parsers/openrtb.go b/lyfe-mobile/parsers/openrtb.go
index 31bf687..f32c169 100644
--- a/lyfe-mobile/parsers/openrtb.go
+++ b/lyfe-mobile/parsers/openrtb.go
@@ -55,6 +55,7 @@ type OpenrtbApp struct {
 	Id       string
 	Cat      []string
 	Keywords string
+	StoreUrl string
 }
 
 type OpenrtbUser struct {
diff --git a/lyfe-mobile/parsers/openrtb2.go b/lyfe-mobile/parsers/openrtb2.go
index 88f8cec..78a5e24 100644
--- a/lyfe-mobile/parsers/openrtb2.go
+++ b/lyfe-mobile/parsers/openrtb2.go
@@ -754,3 +754,11 @@ func (o *Openrtb2) IsInstl() bool {
 		return o.Impression[0].Instl == 1
 	}
 }
+
+func (o *Openrtb2) GetStoreUrl() (string) {
+	if o.IsApp() {
+		url := o.App.StoreUrl
+		return OnlyStoreURL(url)
+	}
+	return ""
+}
diff --git a/lyfe-mobile/parsers/openx.go b/lyfe-mobile/parsers/openx.go
index ccfc8ef..6ea5c24 100644
--- a/lyfe-mobile/parsers/openx.go
+++ b/lyfe-mobile/parsers/openx.go
@@ -324,3 +324,7 @@ func (o *Openx) SetGeoPoint(lat float64, lon float64) {
 func (o *Openx) NativeRubiconID() (int, error) {
 	return 0, new(RubiconNativeNotFound)
 }
+
+func (o *Openx) GetStoreUrl() (string) {
+	return OnlyStoreURL(o.GetUrl())
+}
diff --git a/lyfe-mobile/parsers/parser_interface.go b/lyfe-mobile/parsers/parser_interface.go
index 0a6137d..08b4028 100644
--- a/lyfe-mobile/parsers/parser_interface.go
+++ b/lyfe-mobile/parsers/parser_interface.go
@@ -106,4 +106,6 @@ type Parser interface {
 	Duration() int
 	// Returns Native Rubicon asset ID
 	NativeRubiconID() (int, error)
+	// Returns the app/play store URL, constructed if need be.
+	GetStoreUrl() (string)
 }
diff --git a/lyfe-mobile/parsers/vungle.go b/lyfe-mobile/parsers/vungle.go
index 5a6212f..8ad3855 100644
--- a/lyfe-mobile/parsers/vungle.go
+++ b/lyfe-mobile/parsers/vungle.go
@@ -278,4 +278,8 @@ func (o *Vungle) SetGeoPoint(newlat, newLon float64) {
 
 func (o *Vungle) NativeRubiconID() (int, error) {
 	return 0, new(RubiconNativeNotFound)
-}
\ No newline at end of file
+}
+
+func (o *Vungle) GetStoreUrl() (string) {
+	return o.App.StoreURL
+}
diff --git a/lyfe-mobile/responders/common.go b/lyfe-mobile/responders/common.go
index f171eab..32c2e16 100644
--- a/lyfe-mobile/responders/common.go
+++ b/lyfe-mobile/responders/common.go
@@ -227,6 +227,9 @@ func FillMacros(markup []byte, req parsers.Parser, encoded_id string, cpgn campa
 		markup = bytes.Replace(markup, []byte("!!!third_click_unesc!!!"), []byte(filledTPClick), -1)
 		markup = bytes.Replace(markup, []byte("!!!third_click_esc!!!"), []byte(url.QueryEscape(filledTPClick)), -1)
 
+		storeUrl := req.GetStoreUrl()
+		markup = bytes.Replace(markup, []byte("!!!app_store_url!!!"), []byte(storeUrl), -1)
+
 	} else {
 		uuid, uuid_type := req.GetUserID()
 		if uuid != "" {
@@ -359,6 +362,9 @@ func FillMacros(markup []byte, req parsers.Parser, encoded_id string, cpgn campa
 		markup = bytes.Replace(markup, []byte("{third_click_unesc}"), []byte(filledTPClick), -1)
 		markup = bytes.Replace(markup, []byte("{third_click_esc}"), []byte(url.QueryEscape(filledTPClick)), -1)
 
+		storeUrl := req.GetStoreUrl()
+		markup = bytes.Replace(markup, []byte("{app_store_url}"), []byte(storeUrl), -1)
+
 	}
 
 	return markup, nil