

The ICE method is a simple prioritization strategy used to help teams select and prioritize projects, features, or tasks by evaluating three key dimensions: Impact, Confidence, and Ease[1][3].
In the ICE scoring model, each potential project or idea is rated on a scale of 1-10 for three critical factors:
Impact: How significantly will this project contribute to your goal? This could mean increasing customer retention, acquiring new customers, or improving a key metric[3].
Confidence: How certain are you that the project will achieve its predicted impact? This involves assessing previous similar tasks and understanding the likelihood of success[3].
Ease: How difficult is the project to implement? This goes beyond just development effort and considers the overall complexity for all involved parties[3].
The final ICE score is calculated by multiplying these three values. For example:
The higher the ICE score, the higher the priority of the task[1][3].
The method is particularly useful for:
Pros:
Cons:
The ICE method provides a straightforward way to compare and prioritize potential projects, helping teams make faster, more informed decisions.
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