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The ICE method is a simple prioritization strategy used to help teams select and prioritize projects, features, or tasks by evaluating three key dimensions: Impact, Confidence, and Ease[1][3].

How the ICE Method Works

In the ICE scoring model, each potential project or idea is rated on a scale of 1-10 for three critical factors:

  1. Impact: How significantly will this project contribute to your goal? This could mean increasing customer retention, acquiring new customers, or improving a key metric[3].

  2. Confidence: How certain are you that the project will achieve its predicted impact? This involves assessing previous similar tasks and understanding the likelihood of success[3].

  3. Ease: How difficult is the project to implement? This goes beyond just development effort and considers the overall complexity for all involved parties[3].

Calculating the ICE Score

The final ICE score is calculated by multiplying these three values. For example:

  • Item One: Impact (7) × Confidence (6) × Ease (5) = 210
  • Item Two: Impact (9) × Confidence (7) × Ease (2) = 126

The higher the ICE score, the higher the priority of the task[1][3].

When to Use ICE Scoring

The method is particularly useful for:

  • Building new products
  • Creating minimum viable products (MVPs)
  • Prioritizing feature requests
  • Evaluating marketing or sales activities

Advantages and Limitations

Pros:

  • Quick and simple to use
  • Requires minimal data
  • Facilitates team discussions and alignment

Cons:

  • Limited nuance
  • May not work well for organizations with multiple concurrent goals[1]

The ICE method provides a straightforward way to compare and prioritize potential projects, helping teams make faster, more informed decisions.

Citations:

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