Placeholders allows you to create personalized emails content and urls.
[[placeholder_name]] - will be replaced with the value of the placeholder.
[[first_name]][[last_name]][[website]][[primary_email]][[primary_phone]][[city]][[country_iso]][[role]][[view_time]][[page_view]][[visits]][[referral]][[lead_score]][[last_activity|default value|MMMM Do YYYY]][[first_visit|default value|MMMM Do YYYY]][[random_number]]
A pipe can be used to specify an default value. Example [[first_name|Dear Reader]].
The placeholders are available in email automation template, automation emails, email automation subjects and automation webhook urls.
Hi [[first_name|Dear Reader]],
...