HtmlHelper to generate JavaScript object from C# object

ExampleView.aspx

<asp:Content ID="Content1" ContentPlaceHolderID="head" runat="server">
    <%= Html.WriteToJavaScript(Model, "window.model") %>
</asp:Content>

ScriptExtensions.cs

using System;
using System.Collections.Generic;
using System.Linq;
using System.Web;
using System.Web.Mvc;
using Newtonsoft.Json;

namespace ProjectName.Helpers {

    public static class ScriptExtensions {

		public static string WriteToJavaScript(this HtmlHelper helper, object Object, string variableName) {

			var builder = new TagBuilder("script");
			builder.InnerHtml = String.Format("{0} = JSON.parse('{1}');", variableName, JsonConvert.SerializeObject(Object, Newtonsoft.Json.Formatting.None, new Newtonsoft.Json.JsonSerializerSettings { ReferenceLoopHandling = Newtonsoft.Json.ReferenceLoopHandling.Ignore, StringEscapeHandling = StringEscapeHandling.EscapeHtml }));
			return builder.ToString();

		}
	}
}