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Created December 17, 2012 16:03
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Collaborative spec for tracking views of ecommerce items/media articles with SnowPlow
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itemViewTrack.md

itemViewTrack

Details

Reference: snowplow/snowplow#113 Idea from: https://github.com/kingo55

Summary

This is a new feature to track views of products on ecommerce sites, or suggested articles on a media site, similar to how Google AdWords tracks ad views in different positions on a page.

Tracker specification

Add a new method trackItemView() like so:

Parameter Required? Example value
SKU / item code Yes 'pbz0001234'
item name No, but advisable (to make interpreting SKU easier) 'Black Tarot'
page context Yes 'category page'
page location No 'div-cat-4
item ranking No 4

Item views are a new event type, added to the tracker protocol as &e=iv.

ETL, Storage specification

  • Each item view becomes a single event in SnowPlow
  • All fields are extracted into new fields in Hive/Infobright. No enrichment is required - all fields are just passed through
  • The event field will be set to item_view

Roadmap

  • Extend trackItemView so it can use the 10 custom var slots for events, and the cv_json custom var slot for a JSON (waiting on SnowPlow custom vars implementation)
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