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Created January 20, 2025 00:30
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Chase Hughes YT NCI 20 indicators of psychological manipulation
source: https://youtu.be/b3AN2wY4qAM
reference: https://nci.university/opt-in-page-page?utm_source=youtube&utm_content=10070
extract:
description: 20 indicators of psychological manipulation
content:
- The Fate Model:
Focus:
- does it feel like everything points to the same thing (target fixation)?
- is there unnatural (spam) repetition of messaging?
- is there obvious or ambiguous reason why this particular focus now?
Authority:
- are public figures advancing a new message?
- are the authorities advancing a message outside their qualifications?
Tribe:
- does the messaging suggest social division (in/out group distinction)?
- are oversimplified criteria suggested for judging good vs. bad guys or friends vs. enemies?
Emotion:
- are strong emotional reactions suggested by the messaging?
- does the emotional suggestion lack clear attribution of facts and evidence about who feels what?
Summary: directed manipulation of cognitive decision apparatus, exploitation of cognitive bias
Diagnostic: scalar mean of booleans
- The Novelty Effect:
Is it real?:
- fabrication?
- overblown/coincidental?
Is it new?:
- old news presented as current?
- old news rehashed as something new?
- is relevance tightly bound with a completely different issue (focus manipulation)?
Summary: Squirrel! Humans are evolved to favor attention to novelty, as threat avoidance or opportunity investigation which can be used for focus or distraction or overwhelming
Diagnostic: logical or
- Lacks Multiple Corroborating Sources:
Is the same narrative from multiple sources really independent?:
- Do all the key details seem to spontaneously agree, tick all the same boxes?
- Are multiple sources reporting the same information at the same time (group-speak --> group-think)?
Summary: suppression or exclusion of different perspectives is misleading, as is pushing a message through multiple channels
Diagnostic: Do multiple sources share the same voice and lack nuance of natural discovery, different perspectives, timing?
- Makes use of cognitive dissonance bias:
Cognitive Dissonance bias:
- manipulated messaging clashes with existing beliefs
- use of psychological need for internal consistency or social conformity exploited
- candy-coated supporting messaging conflicts with identity/beliefs erodes identity
- demand for multiple micro-agreements (internalized commitments) over time progressively conceding the existing beliefs/identity (brainwashing)
Summary: perspective shaping using micro-agreements prime people to erode beliefs/identity, accept a misleading message
Diagnostic: Is there a progressive attempt to (brainwash) undermine/switch audience identity by associations?
- Emotional Scripting (implied false urgency):
Loss Aversion (cognitive bias): food scarcity messaging triggers irrational panic buying, for example.
Social Rejection: Threats of being ostracized by social groups.
Threat Avoidance: norms or group or way of life vaguely threatened.
Summary: Certain evolved emotional triggers can be used to short-circuit critical thinking and force irrational behaviors, based on fantasy not justified by facts or likelihood.
Diagnostic: sum of booleans
- Money:
Summary: If it seems too good to be true (for anyone), it probably is.
Diagnostic: cui bono? Is there a clear beneficiary, proportional to the scale of the manipulation?
- Context Boundaries:
Exaggeration: severity is overblown to justify disproportionate response
Contradiction: new norms are suggested to overcome normative or moral resistance
Summary: manipulation which shifts context in order to normalize the unacceptable
Diagnostic: sum of booleans
- Archetypes:
Good guys: Characters presented nominally as heroes, or protagonists, or victims, prejudicially
Bad guys: Characters presented nominally as villains, or antagonists, prejudicially
Weirdos: Characterization to prejudice against audience identification
Summary: Archetypes are used to oversimplify controversy, to leverage prejudice and manipulate identification with characters.
Diagnostic: Do you already know how this story is supposed to end, who to blame or venerate? Is the narrative designed to wave off attention to detail/nuance?
- Framing:
Expectation: clear belief or imperative indicated as an expectation
Belief: based on assumptions about your existing beliefs/fears/biases
Perception: protects a foregone conclusion by indicating what can and cannot be related
Definition: an assertion is explicitly presented as a foregone conclusion
Information Suppression: If someone needs to be silenced to protect an idea the proposal is manipulation
Summary: Explicit establishment of a redefined context to predicate a particular judgement, often to exclude opposing information.
Diagnostic: Is a method for evaluating the asserted message framed in order to predispose a foregone conclusion?
- Rapid Compliance Shifting (social urgency):
Progressive suggestability: Accepting a suggestion makes a person more accepting to further suggestion (hypnosis).
The Wave: Like when people in sports venues stand up and sit down together, propagating social conformity.
Summary: Engaging groupthink by suggesting urgent public acts of compliance, as a foot-in-the-door for subsequent suggestion.
Diagnostic: Is there a progression of suggestions urging to go along with a trend?
- Convenient timing of events:
Summary: Coincidental support for a suggestion, or distraction from other information with unexplainable synchronicity.
Diagnostic: Is the timing of different messaging unlikely coincidence?
- Logical Fallacy:
non-exhaustive list:
- Appeal to Emotion
- Straw man
- Bandwagon Fallacy
- False Dilemma
- Ad Hominem
- Appeal to Authority
- Slippery Slope
- Hasty Generalization
- Red Herring
- False Equivalence
Summary: manipulation explicitly uses logical fallacies to support a false inference
Diagnostic: sum of logical fallacies used to support a message
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