SaaS product with monthly/annual plans, <500 customers, experiencing 30-40% churn. Root causes are unknown — could be onboarding/activation failure, value delivery issues, involuntary payment failures, or a mix. Need data-driven answers and ongoing visibility.
- One-time root cause analysis — identify what's actually driving churn using data from Stripe, ActiveCampaign, and GA/Meta.
- Ongoing monitoring dashboard — Streamlit app that continuously tracks churn metrics and risk signals.