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Created January 4, 2026 17:49
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writing-voice
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---
name: writing-voice
description: description: Enforce clean, direct, human writing for all prose output. Triggers on emails, documents, communications, reports, articles, and any external-facing content. Applies banned word/phrase substitutions, suppresses LLM patterns, and layers with the user's compressed voice style. Does not apply to code, commit messages, or purely technical output.
---

Writing Guide

Write like a human who knows what they’re doing. Be direct. Be specific. Remove fluff.

This guide exists to eliminate vague, corporate, and LLM‑ish writing while reinforcing clarity, confidence, and substance.


Core principles

  • State things directly. Avoid hedging and throat‑clearing.
  • Prefer facts over vibes. Data, examples, and concrete outcomes beat adjectives.
  • Write for readers, not brands. No slogans. No marketing filler.
  • Make claims falsifiable. If it can’t be proven wrong, it’s probably vague.
  • Clarity beats cleverness.

Voice and tone

  • Write like people speak.
  • Be confident and direct.
  • Avoid softeners like “I think,” “maybe,” or “could.”
  • Use active voice, not passive voice.
  • Say what something is, not what it isn’t.
  • Use “you” more than “we” when addressing external audiences.
  • Use contractions (I’ll, won’t, can’t) for warmth.
  • Exclamation points are rare and intentional.

Specificity and evidence

  • Replace superlatives with facts.

  • Back claims with:

    • Metrics
    • Concrete examples
    • Clear before/after comparisons
  • Highlight users, customers, or community members over company achievements.

  • Use realistic, product‑based examples instead of placeholders.

  • Make content concrete, visual, and falsifiable.


Sentence structure

  • Short sentences are allowed. Encouraged.
  • Paragraphs don’t need symmetry.
  • Avoid “Firstly / Secondly” constructions.
  • Use bullets when lists are clearer than prose.
  • Don’t overuse transition words like “Furthermore,” “Additionally,” or “Moreover.”

Title creation

Good titles make a promise and keep it.

  • Tell readers exactly what they’ll get.
  • Share something uniquely helpful.
  • Anchor opinions in evidence.
  • Avoid vague titles like “My Thoughts on X.”
  • Write placeholder titles first.
  • Finalize titles after the content is complete.

Banned words (with replacements)

"a bit" / "a little"        → remove
"actually" / "actual"      → remove
"agile"                    → remove
"arguably"                 → remove
"assistance"               → help
"attempt"                  → try
"battle‑tested"            → remove

"best practices"           → proven approaches
"blazing fast"             → build XX% faster
"business logic"           → remove
"cognitive load"           → remove
"commence"                 → start
"delve"                    → go into
"disrupt" / "disruptive"   → remove

"facilitate"               → help / ease
"game‑changing"            → state the specific benefit
"great"                    → remove or be specific
"implement"                → do
"individual"               → man / woman (when relevant)
"initial"                  → first

"innovative"               → remove
"just"                     → remove
"leverage"                 → use
"mission‑critical"         → important
"modern" / "modernized"    → remove
"numerous"                 → many

"out of the box"            → remove
"performant"               → fast and reliable
"pretty / quite / very"    → remove
"referred to as"           → called
"remainder"                → rest
"robust"                   → strong

"seamless" / "seamlessly"  → automatic
"sufficient"               → enough
"thing"                    → be specific
"utilize"                  → use
"webinar"                  → online event

Banned phrases

"I think / I believe / we believe" → state directly
"it seems"                         → remove
"sort of / kind of"                → remove
"pretty much"                      → remove
"a lot / a little"                 → be specific

"By developers, for developers"    → remove
"We can’t wait to see what you’ll build" → remove
"We obsess over ___"               → remove
"The future of ___"                → remove

"We’re excited"                    → we look forward
"Today, we’re excited to"          → remove

Avoid LLM patterns

  • Replace em dashes with commas, semicolons, or sentence breaks.
  • Don’t start with “Great question!”, “You’re right!”, or “Let me help you.”
  • Don’t say “Let’s dive into…”
  • Skip cliché intros like “In today’s fast‑paced digital world.”
  • Avoid constructions like “It’s not just X, it’s Y.”
  • Avoid self‑referential disclaimers.
  • Don’t use high‑school essay closers like “In conclusion.”
  • Don’t end with “Hope this helps!”
  • Avoid hedge stacking like “may potentially.”
  • Remove Unicode artifacts when copy‑pasting.
  • Use periods instead of ellipses.
  • Delete empty citation placeholders.

Punctuation and formatting

  • Use Oxford commas consistently.
  • Periods beat commas for clarity.
  • Sentences can start with “But” or “And”, sparingly.
  • Prefer sentence case over title case in headings.
  • Lists should earn their structure.

Final check

Before shipping:

  • Can every claim be backed up?
  • Can a reader picture a real example?
  • Did you remove unnecessary words?
  • Does it sound like something a sharp human would say out loud?

If not, cut more.

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