blog-content-strategy.md

Key Consideration	Benefit	Approach
🔗 Interoperability	- Futuristic content. - Easy to share, export, and migrate. - Compatible with external systems. - Adheres to compliance standards.	- Refer to domain-specific data standards as a base while defining content models and attributes. Example: IPTC for news articles in media, FHIR for patient data in healthcare. - While data standards can be complex and may require a content strategist, a more developer-friendly option is Schema.org.
♻️ Reusability	- Ease of maintenance. - Avoid duplication. - Enforce consistency, helping build unified brand identity.	- Break down large content structures into smaller, reusable modules. For example, an image/video can be reused across multiple pieces of content in different contexts. Content creators should focus on the content itself; layout and styling should be managed by developers but configurable by content creators.
📡 Multichannel Delivery	- Ease of extending content distribution from one to multiple channels.	- Ideally, there should be a clear separation of concerns between content and design. The more isolated they are, the easier it is to deliver content across multiple channels. For example, in healthcare, for a patient data model, it makes no sense to be opinionated about the look and feel. However, there could be certain exceptions in marketing domains, like campaign pages or short-lived microsites.
🔍 Discoverability	- More discoverable content. - Increased content reach via search and LLMs.	- Content models should be inherently API-ready, making it easy to make the models actionable for LLMs via MCP. Example: Drupal CMS content models are flexible and actionable out-of-the-box. - Discoverability can be organically elevated based on platform. For example, typical SEO requires meta tags, schema tags, backlinks, keywords. - GEO (Generative Engine Optimization) is a lot like SEO and recommends content to follow the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework. - For LLMs, clarity and credibility become differentiators. For example, sharing examples in a travel story, adding author info, designation, and experience helps establish trust. A byline stating "proofread by a doctor" can boost credibility for healthcare content. - Domain authority, secure encrypted communication, and consistent, verifiable claims across both self-managed and user-generated content platforms (e.g., social media, Quora) help build Authoritativeness and Trustworthiness. - For clarity: use semantic hierarchy, easy-to-understand content, and components like FAQs.
🗂️ Categorization	- Enriches content affinity, builds relationships, helps cross-sell & upsell. - Enhances content searchability.	Content categorization not only improves searchability for both content managers and consumers but also helps establish affinity with related content, making it more discoverable and engaging for the end user.
🧑‍💼 Operator Experience	- Elevate operator experience while working with content. - Enhance data quality, scalability, and extensibility.	- Identify content operators (developers, content creators like the marketing team, HR team, business team).Each operator can have different OKRs with content - for developers, content distribution would be critical; for marketers, content creation and layout flexibility would be important. - Striking the right balance while considering the future content lifecycle is essential.