Early stage education startup looks for a creative director or design agency on contract to cover branding, graphic design and web/interaction design needs.
Blended Labs is transforming professional education as we know it today. We start with blended online + offline entrepreneurship program to be launched in hundreds of cities worldwide in fall '13.
The program will provide the best features of online education (world-class, latest curriculum presented by practicing entrepreneurs from Silicon Valley, plus the comfort of home chair when you watch it), as well as offline, local education (local experts giving you face-to-face feedback and advice, networking with experts and peers, additional motivation).
One of our advantages is that the program is result- and project-oriented. Students get points not from synthetic tests or exams, but from real results they get in their OWN projects while studying with us.
This will be our 5th program to launch. All previous programs have got rave reviews, the last one was in 22 cities to 500 students. Now it's time to scale. We've secured initial angel investments of $150k and are going boldly for a seed round.
We think that in the next 5-10 years the education will change dramatically. World is changing with an increasing speed and only lifelong education will keep individuals relevant in their careers. Current developments with massive online education courses (Coursera, Udacity, etc) pave the way to deliver best and latest information anywhere in the world. Unfortunately, they don't provide the same level of involvement and motivation to students, with under 10% completion rate. We make the learning process more effective and directly applicable by working with local partners (coworking spaces, business incubators) and local experts that give enough feedback and motivation to students.
Founders:
Yury Lifshits. Teacher at K12, college, grad schools and for-profit education; PhD at 23; Caltech postdoc, Yahoo! Research; bootstrapped to profitability Russia's #1 coworking center Zonaspace.
Alex Shtuchkin. Hacker. Tech Entrepreneur. Led the 200 ppl Software Development arm of Yota, Russia's leading 4G operator.
A Creative Director or a Design agency to match the following requirements:
- Contract, remote work with an option for Creative Director to go full time employment in SF after the program launch (fall '13)
- Work directly with founders
- Ability to execute the majority of design areas him/herself, plus find and manage subcontractors for things s/he can't do
- Single point of responsibility (a responsive person that spends at least half time on our project)
- Modern Western/US style, have experience of working for the global market
- Assure same style in all design work
Our summer budget will be around $20k, fall budget - $50k.
We would like to start in the beginning of June.
- Brand identity
- character, emotions
- visual style (logo, symbols, colors, fonts)
- Web design
- Corporate website
- Marketing/landing pages
- Learning Management System (the product): graphic design + some interaction
- Video
- Clip about our product on main page
- Support the course video production (backgrounds, credits, etc.)
- Learning materials: course structure, learning plan, diploma
- Promo materials: blog illustrations (maybe comic strips), posters, flyers, social network announcements, merchandise
I'll be glad to answer any questions by email [email protected] or facebook. Alex.