asyatikkanen

asyatikkanen / predicting_customer_behav_1.R

Created May 9, 2019 15:36 — forked from mattbaggott/predicting_customer_behav_1.R

Uses the BTYD package and Pareto/NBD model to predict customer behavior in R Slides are at: http://www.slideshare.net/mattbagg/baggott-predict-customerinrpart1#

	#
	# PREDICTING LONG TERM CUSTOMER VALUE WITH BTYD PACKAGE
	# Pareto/NBD (negative binomial distribution) modeling of
	# repeat-buying behavior in a noncontractual setting
	#
	# Matthew Baggott, [email protected]
	#
	# Accompanying slides at:
	# http://www.slideshare.net/mattbagg/baggott-predict-customerinrpart1#
	#