Select option with data

selectOptionData.html

<select class="js-select">
  <option value="" data-link="http://www.waitbutwhy.com">Go to WBW</option>
  <option value="" data-link="http://www.ted.com">Go to TED</option>
  <option value="1">option 1</option>
</select>

selectOptionData.js

$('.js-select').change(
  function() {
    var linkRedirect = $(this.options[this.selectedIndex]).data('link');
    if (linkRedirect !== undefined) {
      window.location.href = linkRedirect;
    }
});