targeting.js

import { setSlotTargeting } from '../vendors';
import jsCookie from 'js-cookie';
import keywords from '../util/keywords';
import latencyUtil from '../util/latency';
import {
    isAtlas,
    isArticle,
    page_type,
    utag_data,
    isSlideshow,
    profile_type,
    rankinglist_type,
    pharma_campaign_id
} from '../util/validatedUtag';

function setTargetingWithUDO(dfpOptions, attribute) {
    // Remove potentially dangerous characters from targeting values
    const removeChars = /\&|\'|\"|\:/g,
        hideChars = /\s|\/|\\/g;
    if (typeof utag_data[attribute] !== 'undefined' && utag_data[attribute] !== null) {
        let udoValue = utag_data[attribute];
        // lowercase, no special chars, hyphens for spaces
        udoValue = udoValue
            .replace(/(,|;)\s/g, '$1') // Remove space in lists
            .replace(removeChars, '')
            .replace(hideChars, '-')
            .replace(/\-+/g, '-') // Remove multiple -'s in a row
            .toLowerCase();
        dfpOptions.setTargeting[attribute] = udoValue;
    }
}

export const setPharmaTargeting = (pageType, profileType, pharma_campaign_id, options = {}, obj = []) => {
    const matchesPageTypes = options.pageTypes.some(x => x === pageType);
    const matchesProfileTypes = options.profileTypes.some(x => x === profileType);
    const matchesConditions = [matchesPageTypes, matchesProfileTypes].every(x => x === true);
    if (matchesConditions) obj['pharma_campaign_id'] = pharma_campaign_id;
    return obj;
};

/**
 * This function will look for cookies set by DFP custom creatives and will
 * return an object containing the cookie as a key-value pair.
 * 
 * @param {Object} targeting
 * @param {String[]} cookieNames - Cookies that we want to find in the page.
 */
export const setCustomCreativesTargeting = (targeting = {}, cookieNames = []) => {
    return cookieNames.reduce((acc, cookieName) => {
        const cookieValue = jsCookie.get(cookieName);
        const val = cookieValue;

        if (val) acc[cookieName] = val;
        return acc;
    }, targeting);
};

function setPageLevelTargeting(dfpOptions) {
    dfpOptions.setTargeting = {
        'kw': keywords.getKeywords(),
        'pagetype': page_type,
        'rankinglisttype': rankinglist_type,
        'ksg': window.Krux ? window.Krux.segments : [],
        'kuid': window.Krux ? window.Krux.user : ""
    };

    dfpOptions.setTargeting = setPharmaTargeting(
        page_type,
        profile_type,
        pharma_campaign_id,
        { pageTypes: ['profile'], profileTypes: ['doctor', 'hospital'] },
        dfpOptions.setTargeting
    );

    dfpOptions.setTargeting = setCustomCreativesTargeting(
        dfpOptions.setTargeting,
        ['content_carousel_user'],
    );

    if (isArticle) {
        const heroimage = (typeof utag_data.article_template !== "undefined" &&
            utag_data.article_template.indexOf("article-wide") === 0);
        dfpOptions.setTargeting['heroimage'] = heroimage.toString();
    }

    if (isAtlas) {
        // Atlas Specific Targeting Key-Values
        dfpOptions.setTargeting['siteversion'] = "atlas";
        if (isSlideshow) {
            const queryString = (window.location) ? window.location.search : '';
            const onepage = queryString.match(/onepage/) ? "true" : "false";
            dfpOptions.setTargeting['onepage'] = onepage;
        }

        const queryString = (window.location) ? window.location.search : '';
        const disable = queryString.match(/usn_disable=(.+?)(?=&|\?|$)/) || false;
        if (disable && disable[0] && disable[0].match("creatives")) {
            dfpOptions.setTargeting['usn_disable'] = "creative";
        }
    } else {
        dfpOptions.setTargeting['siteversion'] = "responsive";
    }

    //Some custom ad targeting based on Tealium tags
    const tealiumTags = [
        'doctor_hospital_affiliations',
        'doctor_location',
        'doctor_specialization',
        'doctor_sub_specialization',
        'has_photo',            // A bunch of custom targeting for doctor profiles (DR-1012)
        'has_doctor_type',
        'has_board_certifications',
        'has_languages',
        'has_appointments',
        'has_insurance',
        'has_hospital',
        'has_procedures',
        'has_education',
        'has_certifications_and_licensure',
        'has_awards',
        'has_publications',
        'hospital_specialty',   // For both doctors and hospitals as cross-reference (HOSP-1873)
        'hospital_city',        // For hospitals (HOSP-1863)
        'hospital_state',
        'fund_family',           // For fund/etf profile and search pages -> MON-10
        'usn_pageview_id',
        'usn_session_id',
        'usn_visitor_id',
    ];

    const optLength = tealiumTags.length;
    let tag = 0;

    for (tag; tag < optLength; tag++) { setTargetingWithUDO(dfpOptions, tealiumTags[tag]); }
}

function setSlotLevelTargeting(dfpAds, excludedVendors) {
    latencyUtil.log('Bid-Targeting', null, null, true);
    setSlotTargeting(dfpAds, excludedVendors);
    latencyUtil.log("Bid-Targeting");
}

export { setPageLevelTargeting, setSlotLevelTargeting };