NOTE About Vimeo: Looks like they want 5M for bitrate - I think that'll mean, just switching the 2M
to 5M
in the commands below.
This video’s bit rate is only 1984 kbit/s, which is lower than what we recommend for H.264 video. Your video might not look as nice as it should. For 1280x720 video, we recommend a data rate of at least 5000 kbit/s. Learn more about our recommended compression settings.
No audio...remove "-an" if you want audio
ffmpeg -i dm-720p.30sec.mp4 -c:v libvpx -minrate 2M -maxrate 2M -b:v 2M -an dm-720p.webm
No audio...remove "-an" if you want audio
ffmpeg -i dm-720p.30sec.mp4 -minrate 2M -maxrate 2M -b:v 2M -an dm-720p.optimized.mp4
Speeding up (<1) and slowing down (>1) video
https://trac.ffmpeg.org/wiki/How%20to%20speed%20up%20/%20slow%20down%20a%20video