gistfile1.txt

As a 
I want
So that

In our experience the "So that" was too often ignored or not given the attention it deserved.

Roles are easy to figure out, as is what features people want. The hardest thing to put into words and 
arguably the most important is what value this feature provides. 

This story format (attributed to Liz Keogh here: http://www.agilemanagement.net/Articles/Weblog/NewUserStoryFormat.html)
brings conversations about the business value provided to the front.

In order to
As a 
I want