https://www.wired.com/2013/02/moonshots-matter-heres-how-to-make-them-happen/
https://www.kennorton.com/essays/10x-not-10-percent.html
https://gsuite.google.com/learn-more/creating_a_culture_of_innovation.html
https://www.fastcompany.com/3037573/why-your-realistic-goals-are-holding-you-back
https://www.fastcompany.com/3061059/your-most-productive-self/how-to-brainstorm-like-a-googler
https://basecamp.com/about/books/Getting%20Real.pdf
https://content.pivotal.io/ebooks/beyond-the-12-factor-app
https://en.wikipedia.org/wiki/Product_management
https://www.chargify.com/blog/11-tips-how-to-be-a-better-saas-product-manager/
http://www.mindtheproduct.com/
https://blog.leanstack.com/the-bootstart-manifesto-65b41da6216#.2ctnb0h0m
https://en.wikipedia.org/wiki/List_of_software_development_philosophies
https://en.wikipedia.org/wiki/Agile_software_development
http://acodez.in/12-best-software-development-methodologies-pros-cons/
https://www.pivotaltracker.com/blog/guidelines-for-mastering-agile-development-with-tracker/
https://www.mountaingoatsoftware.com/agile/user-stories
http://www.romanpichler.com/blog/10-tips-writing-good-user-stories/
https://help.rallydev.com/writing-great-user-story
http://www.yodiz.com/blog/writing-user-stories-examples-and-templates-in-agile-methodologies/
https://en.wikipedia.org/wiki/Single_responsibility_principle
https://en.wikipedia.org/wiki/SOLID_(object-oriented_design)
https://en.wikipedia.org/wiki/Open/closed_principle
https://en.wikipedia.org/wiki/Dependency_inversion_principle
https://en.wikipedia.org/wiki/Interface_segregation_principle
https://en.wikipedia.org/wiki/Liskov_substitution_principle
https://en.wikipedia.org/wiki/Principle_of_least_astonishment
https://en.wikipedia.org/wiki/Mental_model
https://uxdesign.cc/ux-books-on-user-research-strategy-2c8eeef820a8#.66d3wt67q