Example of Structured Data for Shopify Product

product-json-ld.liquid

{% assign current_variant = product.selected_or_first_available_variant %}

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "@id": "{{ shop.url | append: '/products/' | append: product.handle }}",
  "url": "{{ shop.url | append: '/products/' | append: product.handle }}",
  "name": "{{ product.title }}",
  "image": "{{ product.featured_image.src | img_url: 'master' }}",
  "description": "{{ product.description | strip_html | escape }}",
  "brand": {
    "name": "{{ product.vendor }}"
  },
  "offers": {
    "@type": "Offer",
    "priceCurrency": "{{ shop.currency }}",
    "price": "{{ current_variant.price | money_without_currency }}",
    "availability": "http://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}",
    "seller": {
      "@type": "Organization",
      "name": "{{ shop.name }}"
    }
  }
}
</script>